First brewed in 1997, now it’s been canned nearly 20 years later. Stone Brewing has announced the release of its popular Arrogant Bastard Ale in convenient 16 oz. Tall Boy Cans. This rollout of 6-packs will be nationwide and taking place over the coming weeks.
Here’s more from the Stone’s marketing team…..
HATED BY MANY. LOVED BY FEW.
Ever since I was first unleashed on an unsuspecting public in 1997, I have believed pandering to the lowest common denominator represents the height of tyranny. In my unprecedented and uncompromising celebration of intensity, I openly challenged these commodity beer overloads and their multi-million dollar ad campaigns.
In 2016, I will once again find a way to wreck havoc amongst them on their own turf, in their own preferred method of distribution. The can. Unlike the fizzy yellow facsimiles of beer, while I may be canned—I will never be contained. I am Liquid Arrogance.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.