Hacker-Pschorr Launches Limited Edition Series in the United States

Hacker-Pshorr LogoMunich’s Hacker-Pschorr has recently launched a new limited edition line of beers for distribution here in the United States. Known in our country for its Weisse and Oktoberfest Beers, Hacker-Pschorr Brewery is expanding its offerings here in the States with a limited release beer series consisting of four small batch beers. All four of these beers will be available on draft and in half-liter swing top bottles.

The first in the series, Hubertus Bock, will reach US retailers this month, followed by Sternweisse in May, Festbier in August, and Animator in November. Each beer will be brewed to order in a single small batch, therefore quantities will be limited.

“Hacker-Pshorr has been in the U.S. since the 1800s,” said Charles Stanley, the U.S. brand manager for Hacker-Pschorr, “so we’ve seen peoples’ beer preferences change over time. It’s important to adapt to those changes, but do it without losing your identity. Until fairly recently, most beer drinkers had a go-to brand or style that they drank consistently, and our lineup of year-around beers catered to that. But now more and more beer enthusiasts want variety, which gives us an opportunity to show off the excellent specialty beers that Hacker-Pschorr’s brewers craft in Munich.”

Hubertus Bock is member of the Maibock family – a style most famous in southern Germany that is brewed to celebrate the arrival of spring. Named for Saint Hubertus, the patron saint of hunters, Hubertus Bock is a golden-hued lager with a rich, robust malt profile that imparts a slightly sweet finish.

Hacker-Pschorr Hubertus BockHere’s the lowdown on the current release, Hubertus Maibock:

Description: According to the legend ‘St. Hubertus’ protected a deer from two hunters. The deer was kneeling down and seeking refuge in front of a church. In honor of this noble act Hacker-Pschorr hosts the annual Hubertus Bock Spring Fest. St. Hubertus beer enjoys great popularity as one of the first Starkbiers.
Tasting Notes: Style: Maibock. foamy, lacy white head. Brilliantly clear pale gold. Malty bock character. Rich German Fest body. Feels like beer.
Ingredients: 100% natural. Brewed with pure spring water, Hacker-Pschorr’s centuries-old, exclusive yeast strain, Hallertau hops, and light-colored malt from two-row Bavarian summer barley.
Food Pairings: Pairs nicely with hearty dishes, and robust red meats
ABV: 6.8%

Then the other three beers will be released later this year which consists of Sternweisse, Festbier and Animator.

Sternweisse, which translates to “Wheat Star,” is an unfiltered, full-bodied, amber-hued wheat beer that, like all Hacker-Pschorr beers, adheres to the Reinheitsgebot (German Purity Law that specifies malt, water, and hops—and later yeast—as the only ingredients). Nevertheless, Sternweisse delivers subtle notes of caramel, almonds, marzipan and even a hint of coriander.

Festbier, a strong but highly quaffable lager, is a quintessential Bavarian celebration beer that is a perfect addition for Oktoberfest.

Finally, glowing a seductive shade of dark mahogany as it is poured into the glass, Animator is a sensational Doppelbock that heralds Bavaria’s fifth season of the year:Starkbierzeit, meaning strong beer season, is perfect for the holidays.

And what can make this year even better? How about a free trip to Munich’s Oktoberfest later this year to help celebrate the arrival of these four limited Hacker-Pschoor beers. Hacker-Pschorr wants to send two lucky fans to Oktoberfest 2014 in Munich, Germany. To enter, just post a photo of yourself enjoying a Hubertus Bock on Hacker-Pschorr’s US Facebook page.

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