Cease and Desist from Multnomah Athletic Club Inspires New Look from Migration Brewing Co.

Migration Brewing's new logoMigration Brewing Co.’s pub at NE 28th and Glisan Street in Portland is a popular summer hangout, especially during the summer month when thirsty punters can enjoy a few delicious brews in the sunny beer garden on the brewpub’s north side. The brewpub’s winged M logo has become a beacon for the malty goodness within. But recently this logo has been forced to go by the wayside after Multnomah Athletic Club (MAC) filed a cease and desist order on the small business last year.

Instead of battling the tumultuous uphill fight that so many must do to keep their brand imagery, Migration used the opportunity to spin the litigation into a dynamic new look for the company, avoiding any negativity or costly court battles.

Is there really that much similarity between the two? You decide:

Migration Brewing Co. received a cease and desist letter from Multnomah Athletic Club for this logo, therefor it will change.Multnomah Athletic Club's logo

 

 

 

 

 

 

 

 

Here’s the details from a release sent out today by the folks at Migration Brewing:

Migration is excited to share the evolution of our company’s new logo. Why is Migration changing their logo? Simply said, we have chosen to evolve the logo due to a cease and desist filed by the Multnomah Athletic Club (MAC) last summer. Under the threat of being sued over this issue, we decided that we would prefer to spend our time making great beer rather than getting caught up in a potentially costly and time consuming lawsuit.

We are excited about the rollout of our new look and have worked hard to produce new tap handles, merchandise and marketing materials that better communicate our brand and company story. We appreciate the loyal support shown by our friends, customers and

community and we look forward to keep following our passion of making great beer for great people. So please join us in raising a glass to our evolution Saturday, August 11th, 2012 with specialty beers, giveaways, and a celebration focusing on the new logo rollout.

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