Here we follow up where we left off last in part one of this two part interview series with 10 Barrel Brewing Company co-founders ChrisCox, Jeremy Cox, and Garrett Wales as well as Goose Island Beer and Anheuser-Busch InBev (AB InBev) craft CEO Andy Goeler. For those who missed the news that broke via a short YouTube clip by the 10 Barrel guys around 9 a.m. Pacific Standard Time on November 5, 2014, the response has come with a mixed bag of response ranging from empathy to sheer anger and calls for boycott. 10 Barrel, when the deal is finalized, will become AB InBev’s third craft brewery acquisition following recent purchases of Goose Island of Chicago and Blue Point Brewing of Long Island, NY.
To get yourself fully up to speed on our interview series with 10 Barrel and AB InBev’s staff, click here and check out our initial in-depth interview with these folks.
As promised, in this second of two parts, we turned the questions over to the folks who follow Brewpublic and those with craft beer interests on social media via Facebook and Twitter (Follow @BREWPUBLIC!).
Here’s a look at some of the opinions and questions that were presented during our exclusive sit-down.
I just saw a comment on another thread along the lines of “AB InBev Will probably start brewing 10 barrel beers with rice or corn syrup” I’d like to hear a response to that!
Garrett Wales: It’s business as usual. Business as usual. Jimmy (Seifrit, brewmaster at 10 Barrel Brewing) is still using the same malt that we’ve been using for the past eight years, same malt purveyors, same malt contracts, same hop contracts, same brewers brewing the beer. I mean, we’re not changing anything. It’s the same brewmasters writing the recipes. It’s staying the same.
So no worker bees coming in and taking over?
GW: I’m sure Shawn (Kelso) would probably really appreciate that though (all laugh).
Andy Goeler: Angelo, a good response for you to write down: it’s crazy for us (AB InBev) to buy something like this and to come in and to change or mess up. It just makes no sense. We have NO PLAN at all to do anything like that at all. It defeats the whole purpose of why we bought it.
We’re still at a very early stage in this craft beer bubble, so isn’t it fair to say that it’s hard to say exactly what is going to happen?
GW: A company like Anheuser-Busch can come in and buy land here wherever they want and probably build our brewery in about 60 days, maybe faster. They can build a brewery, bring in their ingredients, not their ingredients, buy cheaper ingredients and worker bees and start brewing beer…easily. But the investment is being made into 10 Barrel, into the team that we have in place, the culture that we have in place and the products that we’re putting out.
But it could be argued that you can’t build that passion from the ground up. You’d have to buy it after it has been built. Read More…
Posted under beer news, Beer personalities, Oregon beer
This post was written by Angelo on November 11, 2014