
Last time we left off in our interview with Rob Widmer, we were talking about Widmer’s relationship to Craft Brewers Alliance and Anheuser-Busch (now owned by In-Bev). Here we continue and touch on the history behind Widmer’s relationship with the Oregon Brew Crew and their Collaborator series. We also get some insight to the latest trends in craft brewing.
Perhaps the problem many craft beer folks have with large breweries like A-B is the marketing of their products. Obviously, business is the bottom line, but on one hand they slight craft brewers for producing foofy, hoppy, fruity, fancy beers, crazy brews. On the other hand offering alternative brands like Belgian wits, fruit beers, and a “craft” line-up under alternative labels like Michelob amber etc…