One Nation Under Rogue.

Rogue:

The papers have been signed.  Rogue has purchased what was the Green Dragon pub and bistro.  Lorren “LoLo” Lancaster says “Ed offered me a fair shake and when we went in to talk to the Rogue guys, he caved.” Lancaster, a minority owner in the original Green Dragon undertaking says of majority owner Ed Schwartz: “He never truly cared about this business.  This culture we built here, he didn’t build it.”   Lancaster says that Schwartz told him “‘If you put liens against your house I accept your conditions.’ He got nervous about a bunch of stuff.”  Lancaster said that Brett Joyce of Rogue disallowed the idea of more time to work out a deal with others to keep the Green Dragon a non-corporate enterprise.  Lancaster says Joyce kept with “If it goes two more days this offer doesn’t stand (conditions).  They had (Schwartz) him over a barrel.”  According to Lancaster, Schwartz “said one thing and did another.  (Saying stuttering) ‘this is my only way out’”  So what now?  Lancaster feels disappointed, but not deflated.   After papers were signed before him, Lancaster told friends and employees back at the Green Dragon.  “In fear of there jobs, they were really bummed out” says Lancaster.  ” I have been fighting as hard as I can.  This is our house.   We built it.”  He also says that prominent people approached him with offers to save it .  “If they really have it, we are going to open our own place and (utilize) all the artwork available.”

What appears to distress Lancaster and other Green Dragon loyalists is that Schwartz and Rogue tried to “make it seamless like no one knew, but we blew it up.”

So what now?

“I don’t know” admits Lancaster.  “A good friend of mine who will be GM is gonna make it the same.  You have dough and longevity.  They only wanted it all.”

As for Schwartz, Lancaster says “He’s gonna get a big bag and go to his cabin and watch a bunch of movies and chill out.”

“Something like 30 people employed by this place.   Rogue offered people to move to places like Eugene…made them offers they have to refuse.  Many of these people have families and can’t just move to places like Newport and San Francisco. They’re not seventeen years old.”

What about Lancaster and his brewing?  He says “This isn’t the end of me making beer.  Right now I’m just having a beer and gettin a hundred phone calls.  We’re going to open another place.  Our declaration of war is going to the (Portland) Mercury and possibly the Willamette Week and the Oregonian.  We’re gonna build another place.  I am totally focused.  I didn’t get to where I am by worrying.”

Posted under beer events, brewpubs

Lorren "Lolo" Lancaster, Green Dragon founder (Morrison)

Brewpublic just spoke with Lorren “Lolo” Lancaster regarding the potential Rogue take over of the Green Dragon Pub and Bistro.  Lancaster, a 1/3 owner of the popular Southeast Portland beer geek hangout is well known and liked by the community of regulars who frequent the Green Dragon.

When I asked Lancaster about the recent news of a potential selling of his beloved bar, he says, “I am great.  I feed off the energy.”  Lancaster says  “I only found out about Ed (Schwartz) and Rogue (planning a deal) ten days ago.  I wondered why (Schwartz) didn’t come to me first.”  Lancaster has retained lawyers to help him keep the Green Dragon’s independent character.  “I got a copy of the agreement Rogue hit Ed with” says Lancaster. “Ed’s going to receive a paper that I intend to purchase within 30 days.”  Currently Lancaster maintains that he is meeting with business investors.  “I expected Ed would have come to me first, but he didn’t” says Lancaster “He said he wanted $225,000 to get out.  That’s way too cheap.   The Dragon made almost half of that in September.  September was our one-year anniversary. No businesses make money in the first year.” Lancaster also claims that the Green Dragon is about two weeks out on permits for the brewhouse to be legally operational. “This is (Schwartz)’s first rodeo. I’ve been in this business for thirteen years” says Lancaster, 39, whose last job was as a brewer with Deschutes in Bend for four years.  Before that, Lancaster spent four-and-a-half years as the lead brewer for Anderson Valley in Boonville, California.  He also brewed briefly with Star Brewing of Portland.  Lancaster served for more than three years as draft technician with F.H. Steinbarts. “I’ve never burned a bridge” says Lancaster, who remains in contact with most of his former employers.

Lorren "Lolo" Lancaster @ Green Dragon

According to Lancaster, the papers for the Green Dragon to change ownership to Rogue could be signed tomorrow.  “I have nothing against Rogue” he says.  “Jack Joyce (founder, CEO) is a business man.   (Rogue) is just seeing a sweet deal.  It is like a classic automobile collector finding a desirable car for sale way under-price.  You can’t blame them for trying to move in on it.”  It appears that Lancaster’s most upset with Green Dragon’s current majority owner, Schwartz.  “All Ed wants is his money.  He doesn’t care about beer stuff” says Lancaster.  “This is my life.  I don’t want to be some guy in an office shuffling papers around.  I want to brew!”

Allegedly, Rogue will began conducting interviews tomorrow at their Flanders Street Pub in NW Portland with current Green Dragon employees.  “Rogue’s Manifesto basically states that they will never bow down to corporate breweries” says Lancaster (referring to Rogue’s Declaration of Independence). “I am going to apply for a dishwasher job and see if I am qualified.”

Lancaster is unclear what Rogue’s main interest is in a purchase of the Green Dragon, other than its obvious popularity amongst craft beer lovers.  Distiller Kieran Sienkiewicz was recently laid off from Integrity Spirits, a company that Schwartz is also a minority owner in, and shares the building with Green Dragon.  Lancaster says Jerome Chicvara is behind the move to let go of Sienkiewicz.  Chicvara, a Full Sail investor, craft beer representative for Maletis Beverage and former CEO of Portland Brewing is a majority investor in Integrity.  “In my opinion” continues Lancaster “Rogue is looking at the distillery and sees it outselling them about ten-to-one.  That could very well be what they are most interested in.”  Sienkiewicz and current Integrity distiller Rich Phillips are both former distillers for Rogue.

Lancaster appears quite optimistic about the future.  “I recently spoke with Rich Wolfe, my mentor” he says.  Wolfe is the head of Siebel Institute of Technology’s economic advisory board. “He gave me a lot of great information.  He’s a good cat, super smart and informed me of my rights.”  Lancaster summates his feelings for the Green Dragon saying “My passion for beer, like others’ creates it own reallity.  Always changing and evolving like society.  Beer is an inherent part of culture.  I wanna brew!”

Posted under Beer personalities, beer tools

Apparently the news we broke of Rogue’s intention to acquire the Green Dragon Pub and Bistro raised quite a stir.  In John Foyston’s article about this yesterday in the Oregonian, it was mentioned that it sounded like “(I) didn’t talk to the Rogue Folks.”  This is true.  In fact, being a lesser known resource than the big O, we often don’t get the press releases or inside scoop on a lot of the local beer happenings.  I tried to comment on the Beer Here’s blog, but was unable to do so.  What I wanted to let people know is that I made attempts to contact Rogue and the Green Dragon.  Rogue sent a vague letter from their “Attorney General” (lawyer), Brian Schweppenheiser demanding a retraction and clarification.  Schweppenheiser wanted me to clarify that “no employs have been fired.” I didn’t say anyone had been fired.  I reported that “Officially no one has been fired but no one is expecting to have a job and they already have new people lined up.” Schweppenheiser also asked me to clarify that “no employees at the Green Dragon have been fired, we do not have new employees “lined up”, the proposed purchase is not final and is subject to regulatory approval, the Green Dragon will not be closed down for 3 days.  It will not be closed at all.”  Schweppenheiser continued: “while it is true that we export Rogue Ales, Stouts, Porters, and Lagers to 19 countries, it is not accurate that “many feature repackaging of other available brands.”  We make special bottles (Red Fox, White Crane, and Brown Bear) in Japanese for our long-time importer, bar owner, and Japan craft beer pioneer Phred Kaufman.  All other Rogue Nation countries offer the same beers made available in the U.S.A.- no “repackaging” at all.”  When I sent a follow-up email to Schweppenheiser for my own clarification, my message was ignored.  I asked him “Why don’t you clarify what is really going on with Rogue and the Green Dragon so I can let people what is up.  Also, I know for a fact that you repackage your beers such as the Jazz Man, the Saturday Market Beer, and a number of the Aquarium series beers which are simply other Rogue beers with different labels.  Is this not true or are websites like Ratebeer.com and BeerAdvocate.com wrong about this?”  Thusfar, no response.  We also received a comment on the post from Brett Joyce, current president and son of founder Jack Joyce, announcing the demand for retraction and clarification, restating the same bulletin points as  sentiments of his lawyer. Joyce also commented “So, the rumors are true that there is a proposal, but nothing concrete. Glad to hear the staffs jobs are safe for a little while. Everyone at the GD always treated me great, sad to see it go.”  What is that supposed to mean?  “Safe for a little while”?!  How long is a little while and isn’t he the president of Rogue?  Most people’s fears echoed in the comments of this blog appear to be that of what Rogue will do to the establishment and its labor once they have control of assets.  Joyce, from this perspective could be interpreted as making it sound as if the Green Dragon is the one who would be responsible for job cuts.   Hmmm.

Ed Schwartz

So, after a day of anticipation to talk to a human being about what is really up with this situation, I was able to speak with Ed Schwartz, majority owner of the Green Dragon.  Schwartz appeared up front and cordial about the goings on with the deal, and has always come across to me as a straight shooter.  I interviewed him this morning and he put some perspective on things from his end.  Schwartz said “I am looking to sell (the Green Dragon). I have gotten some amazing surprises to change occupancy.  When we opened it was 49.”  When I asked him what the current occupancy is, Schwartz was unclear whether it is 49 or 98.  “(Occupancy) needs to be 200.” Apparently after toiling with the city, a struggle for many business owners, especially when dealing with alcohol, Schwartz seems tired, frustrated, and in financial upheaval.  “I just got a call from the city and they another $50,000 in fees” said Schwartz.  “For what needs to be done, is going to cost $220,000.  I don’t have it. Here’s the deal: the only way the company has been going on is by me putting $10,000 into it.  I am trying to do what’s best for the employees.”  According to Schwartz, however Rogue, as a potential buyer views the Green Dragon as “over-staffed by five people.”  To accommodate this issue, if Rogue buys the company, people would be forced to move to Flanders (Rogue’s current Portland ale house location).  Said Schwartz “The only people to lose a job would be those who are hung up.”  From his tone, I wasn’t certain if Schwartz was truly confident in Rogue or in dire need of a quick financial fix.  “The whole reason Rogue is doing this is they don’t want to make it a typical Rogue Place.  I mean, they don’t want to completely take over and make it Rogue.  The idea is to keep all the current guest taps and install an additional twenty taps for (Rogue) beers.”  Schwartz seems to genuinely care about the welfare of his staff.  “I am trying to do what is best for the employees” said Schwartz. So what is the timeframe on a potential changeover to Rogue?  “We’re looking at Wednesday-ish.” he said “There will be no interuption of service but if and when it goes through, (Rogue) will shut it down for a few days.” As of right now: “Nothing has been signed.”  May the Schwartz be with you.

Posted under beer releases, places to drink beer