Less Jitters as Hansen and Rock Art Reach Trademark Agreement

For those who have not yet heard,Hansen Energy Drink and Rock Art have reached a trade agreement after the maker of Monster Energy initially ordering a cease and desist on the small Vermont microbrewery for naming a seasonal barleywine ale Vermonster.

Hansen Beverage Company and Rock Art Brewery today issued the following statement in connection with a recent trademark issue:

Hansen Beverage Company and Rock Art Brewery have reached an amicable agreement under which both companies’ respective products will be protected – Hansen’s Monster Energy® line of energy drinks and Rock Art’s Vermonster beer products.

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This post was written by Angelo on October 26, 2009

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