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	<title>BREWPUBLIC - Yeast, Malt, and the Pursuit of Hoppiness &#187; Vermonster</title>
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		<title>More on Vermonster</title>
		<link>http://brewpublic.com/beer-news/more-on-vermonster/</link>
		<comments>http://brewpublic.com/beer-news/more-on-vermonster/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 19:15:50 +0000</pubDate>
		<dc:creator>Angelo</dc:creator>
				<category><![CDATA[beer news]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[brew]]></category>
		<category><![CDATA[energy drink]]></category>
		<category><![CDATA[Hansen Energy]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[microbrew]]></category>
		<category><![CDATA[Monster]]></category>
		<category><![CDATA[Rock Art]]></category>
		<category><![CDATA[Toro Rojo]]></category>
		<category><![CDATA[Vermonster]]></category>
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		<description><![CDATA[Rock Art Brewery's trademark battle with Monster Energy Drink maker, Hansen's Beverage leads to pursuit of reform in trademark law.]]></description>
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		<title>Less Jitters as Hansen and Rock Art Reach Trademark Agreement</title>
		<link>http://brewpublic.com/beer-news/less-jitters-as-hansen-and-rock-art-reach-trademark-agreement/</link>
		<comments>http://brewpublic.com/beer-news/less-jitters-as-hansen-and-rock-art-reach-trademark-agreement/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 19:12:06 +0000</pubDate>
		<dc:creator>Angelo</dc:creator>
				<category><![CDATA[beer news]]></category>
		<category><![CDATA[Barleywine]]></category>
		<category><![CDATA[cease and desist]]></category>
		<category><![CDATA[energy drink]]></category>
		<category><![CDATA[Hansen's Energy]]></category>
		<category><![CDATA[Monster]]></category>
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		<description><![CDATA[Hansen Beverage Company and Rock Art Brewery today issued the following statement in connection with a recent trademark issue:
 
Hansen Beverage Company and Rock Art Brewery have reached an amicable agreement under which both companies' respective products will be protected - Hansen's Monster Energy® line of energy drinks and Rock Art's Vermonster beer products.
 
>     Rodney Sacks, Hansen's chief executive officer, said: "We are pleased that we were able to resolve this matter expeditiously and put the concerns that had arisen behind us so that both parties can concentrate on their day-to-day businesses, selling their respective high-quality products. Our intent in this matter was simply to protect Hansen's trademarks and prevent any likelihood of confusion arising in the future through potential product extensions and was not to prevent Rock Art Brewery from selling their Vermonster beer."
 
>     Matt Nadeau, owner of Rock Art Brewery, said: "Once Rodney and I were able to talk to each other we quickly appreciated each other's points of view and he acted reasonably, which allowed us to rapidly come to an agreement we are both happy with and allows both of us to move forward positively."]]></description>
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		<title>Energy Drink Tries to Squash Small Brewery</title>
		<link>http://brewpublic.com/beer-news/energy-drink-tries-to-squash-small-brewery/</link>
		<comments>http://brewpublic.com/beer-news/energy-drink-tries-to-squash-small-brewery/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 17:43:00 +0000</pubDate>
		<dc:creator>Angelo</dc:creator>
				<category><![CDATA[beer news]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
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		<category><![CDATA[Hansen Energy Drink]]></category>
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		<category><![CDATA[Matt Nadeau]]></category>
		<category><![CDATA[Monster Energy Drink]]></category>
		<category><![CDATA[Morrisville]]></category>
		<category><![CDATA[Renee Nadeau]]></category>
		<category><![CDATA[Rock Art Brewery]]></category>
		<category><![CDATA[Vermonster]]></category>
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		<description><![CDATA[A buzz around the American craft beer community has revealed an ugly truth stemming from the pits of corporate America. We heard about it on the social networking site Facebook where several friends and brewers have reacted.  Morrisville, Vermont's Rock Art Brewery has been issued a cease and desist order from Monster Energy Drink. ]]></description>
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