Samuel Adams Releases Cold Snap as New Spring Seasonal

Sam Adams Cold Snap Preview during GABF

Being that winter began a little over one week ago seeing a spring seasonal on your local shelf may slightly catch you off guard. Though we are fast approaching the new year, spring seasonals are starting to hit store shelves. One of the first to do so is Samuel Adams Cold Snap, their new Belgian-style white ale spring seasonal.

Most of you may be scratching your head that a spring seasonal is being released when winter officially began a week ago. Yes, it does seem a bit early to begin discussing spring beers but to maintain retail shelf space it’s imperative for brewers to stay ahead of the curve and maintain all of their allocated space. Once the New Year hits most holiday themed beers stop selling and if you do not have a standalone winter seasonal your brewery may fall victim to stagnant sales and other breweries grabbing your retail space.

Sam Adams Cold Snap Bottle and Can

In 2014, Samuel Adams is replacing their former spring seasonal, Alpine Spring, with Cold Snap, a medium-bodied, Belgian-style white ale that sits at 5.3% ABV. The new name is one that translates better for a beer that will be on store shelves throughout the winter months. Cold Snap is brewed with a blend of fresh ground spring spices for the perfect transition from the darker beers of winter to the lighter beers of summer. Brewed with only pale malts for a crisp, cereal maltiness and honey malt for a slight sweetness. While this beer isn’t brewed with orange blossom, Tettnang Tettnanger Noble hops create a unique, bright citrusy aroma and taste of orange blossom honey.

Samuel Adams Cold Snap will be available nationwide from January through March in six-packs, 12-packs (bottles and cans) and on draft. It will also be available as part of the Samuel Adams Spring Brews Variety 12-Pack.

Jim Koch and D.J. Paul during 2013 GABF Samuel Adams event



Posted under Uncategorized

19 Comments so far

  1. angelo December 27, 2013 5:58 pm

    Brilliant marketing and the label looks like a winter beer label. Those New England springs sure as hell can feel like winter let me tell you. Sometimes mudseason doesn’t roll around until May/June. Ayuh

  2. Jayson December 31, 2013 8:56 am

    was looking forward to Alpine Spring, for months now. Now… They aren’t brewing it. Instead we get a Belgian-style white ? I think there are enough of that on the market already. Me and some friends were ready to sample some fresh pulls of the Alpine Spring. Sadly, not now.

  3. jim December 31, 2013 5:33 pm

    I’m so upset that I cant find winter lager anymore. Its my favorite beer. I wish I had just one more 12 pack to have for my superbowl party. :(

  4. Michele January 1, 2014 9:35 am

    I only hope that this takes back me back to my old Spring Seasonal favorite – White Ale. I’ll never understand why Sam Adams took that one away. White Lantern is good, but not available in the quantities or for the extended time period I want to drink. Can’t wait to give this new one a taste.

  5. Patrick J. January 1, 2014 12:48 pm

    I understand that Cold Snap will be introduced this month- January. I live in So East MA. Where can I find it ?

  6. Tim January 8, 2014 8:13 am

    Had cold snap yesterday. Absolutely delicious! Yes I miss alpine spring but this Belgian white is one of the best I have ever had!! Good job Jim!! Cheers!!!!

  7. Jerry January 10, 2014 2:10 pm

    Got a chance to sample yesterday as BW3 has in on tap. I gotta tell you that I REALLY ENJOYED IT!! While it is NOTHING like Winter Ale, it is similar to Blue Moon, although the citrus is much more subdued. EXCELLENT complement for hot wings, if you ask me.

  8. Ah January 12, 2014 4:30 pm

    I had it last night. It’s Blue Moon. Sad. I really liked Alpine Spring and Noble Pils.

  9. Carl January 17, 2014 11:02 am

    I had this beer for the first time and I must say that it’s great, the flavors are extrodornary, I will definitely stock up on this beer

  10. Lisa king March 5, 2014 7:21 am

    Hello I’m a manager at an Applebee’s and we are selling the cold snap beer. I’m having a St Patricks day party on March 15. I was wondering if you have anything you can send or have the beer rep send to our store to give away. Our address is 3440 William Penn highway Pittsburgh pa 15235. I appreciate anything that you can do. My number is 724 963 6710

  11. mark March 8, 2014 12:53 pm

    I am very upset, Alpine Spring was one of my favorites, I’ll just have to go with Leinenkugel instead.

  12. Bill March 19, 2014 6:31 pm

    Cold Snap doesn’t compare to Alpine Spring…Alpine Spring is one of SA’s best brews and should be available year round.

  13. Bill March 19, 2014 6:36 pm

    Bought one 6 pack Cold Snap. Tried two and gave rest away. My friends and I are not impressed and will not buy more.

  14. Tara March 23, 2014 12:27 pm

    Well I’m super disappointed by this. I was pregnant last year and couldn’t enjoy my fav, alpine spring Sam. I’ve been looking forward to it, just to find out it was replaced by something not nearly as good.

  15. dujac April 9, 2014 4:29 pm

    april 9th, still available and fabulous on a warm spring, gulf-coast day

  16. Jim Stulga April 22, 2014 1:36 pm

    Very disappointed that Alpine Spring will not be available. Linenkugel will be getting my business instead.

  17. David Rambo July 6, 2014 2:46 pm

    Please bring back Alpine Spring! It’s my all time favorite.

  18. cory February 20, 2015 11:36 am

    I live in Colorado home of great craft beer . We love cold snap best Sam Adams ever can’t get enough

  19. Bill February 24, 2015 7:41 am

    I have been stopping periodically at my local beer stores eagerly looking forward to some Alpine Spring. This is one of the only products that I purchase from Sam Adams and really loved it. It reminded me of some unfiltered Landbiers I had in far western Germany. Very disappointed and I don’t want any “spices” besides hops in my beer.


Leave a Comment

Name (required)

Email (required)



More Blog Post