New packaging and refreshed labels are arriving from Ex Novo Brewing. Already out in the marketplace are new labels and a new can size for Eliot IPA as it has moved from a 16oz format to a 12oz can. Next up is a new, refreshed label for the brewery’s The Most Interesting Lager in the World.
Ex Novo’s popular Mexican-Style Lager will receive a makeover this week. The new designs for both Eliot IPA and The Most Interesting Lager in the World are a nod to the successful branding for Mass Ascension IPA, Ex Novo’s New Mexico location’s flagship beer that has made its way to the Pacific Northwest and remains a staple in both markets.
Cans of The Most Interesting Lager in the World will be canned on Monday with printed labels as the brewery waits on printed cans from its supplier. The first cans will be available beginning on Monday at both Ex Novo Brewing locations in the Portland metro area.
Ex Novo’s flagship IPA packed to the brim with Amarillo, Centennial & Mosaic hops. Clean malt profile classic to the Pacific Northwest with a balanced bitterness. Citrus, tropical fruit and a hint of pine. 6.6% ABV 68 IBUs
The Most Interesting Lager in the World
Mexican Lager that’s brewed with Saaz hops, Vienna and Pilsner malts, and a hint of ﬂaked corn. 5.0% ABV 29 IBUs
Mass Ascension IPA
A clean West Coast IPA with notes of citrus and stone fruit brewed with Simcoe, Centennial, and Mosaic hops. 6.9% ABV 78 IBUs
For those outside of Ex Novo Brewing’s distribution area, the brewery now ships to directly to your door to residents of Oregon, Washington, Alaska, California, Connecticut, Florida, Illinois, Massachusetts, New York, Pennsylvania, and Washington DC. To place an order click here.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.