In time for the Halloween season ahead, Rogue Ales & Spirits has come up with a creative way to unleash your artistic spirit. Dead Guy Ale, the flagship beer from Rogue Ales turns 30 years old this year. To celebrate this milestone, Rogue Ales is challenging its fans to Paint the Can Dead by creating their own beer can artwork for the iconic Dead Guy Ale.
First brewed in 1990 for a Day of the Dead celebration at a now defunct Tex-Mex restaurant in Portland, Oregon, Dead Guy Ale has gone on to become the brewery’s most popular beer. Soon thereafter the beer was packaged in a silk screened, tie-dye 22oz bottle that featured a skeleton sitting on a barrel with arms crossed and a beer in hand. For the first few years, every bottle of Dead Guy was unique depending on how the silk screen ink was applied.
Over the years, the Dead Guy label has had several memorable iterations. The silk screened bottle with the tie-dye background was replaced with the classic red background version, there have been various seasonal bottles featuring orange backgrounds and glow in the dark ink, and today’s bold label features a large, sleek black and silver skeleton with no words whatsoever.
“The label art on Dead Guy Ale has always been what initially draws people to the product,” saif Hagen Moore, VP of Marketing and Creative, in a statement. “So much character and expression are packed into that tiny piece of art on the label. It really resonates with people and has been awe-inspiring for us to witness all the emotions and connections it has generated over the years. We wanted to celebrate that by challenging others to share their own Dead Guy inspired art on a special blank Dead Guy Ale can. We can’t wait to see what people create.”
“Three decades later and Dead Guy is still one of our all-time favorite beers,” said Rogue President Dharma Tamm, in a statement. “While the packaging has evolved, the beer in the can has stayed the same and withstood the test of time. We love Dead Guy all year-round, but there is something truly special cracking one open this time of year, the season when we brewed our first-ever batch of Dead Guy Ale.”
For a limited time this fall, Dead Guy Ale will sport a new look and contain a white can and ‘Paint the Can Dead’ art contest packaging. Rogue is asking its fellow Rogue Nation citizens to create their own Dead Guy art and submit their creation for the chance to win awesome prizes!
Here’s how to enter:
Use the white can as your canvas to create your own original Dead Guy inspired can art.
Submit your creation by posting the art on Instagram with @rogueales and #paintthecandeadcontest or uploading to deadguycontest.com.
Get the chance to win a trip to Portland, Oregon or runner-up Dead Guy prize packs.
Contest runs from September 1 – October 31, 2020. More info and rules at deadguycontest.com.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.