Alesong To Host Terroir Festival – An Invitational Beer & Wine Fest

Beer and wine will flow side by side in early Fall when Alesong Brewing & Blending hosts Terroir Festival at its countryside brewery just south of Eugene, Oregon. This unique festival that’ll bring together beer and wine lovers will take place during the afternoon of September 24, 2022.

Inspired by Firestone Walker’s Terroir Project, a festival that took place in 2018 and 2019, in the remote town of Los Olivos, California, will now head north up the West Coast. The premise of this festival was to bring together a dozen or so breweries that brewed the same base beer that’s co-fermented with grapes grown within 100 miles of the brewery. With this natural flora of wild yeast occurring on the grape skins, this drives the fermentation process that provides for one complex beer. A true terroir project!

Now called Terroir Festival and being hosted in Eugene, the same idea holds true, creating a beer that reflects the local terroir. The fest will be headlined by the release of beers made as part of Firestone Walker’s multi-brewery collaboration Terroir Project. Alesong has invited these previously participating breweries to attend this year’s event.

In addition to these Terroir Project breweries, Alesong has hand-selected brewery and winery friends from around the country that share a fascination with beer and wine, unique fermentations, and harnessing terroir by creating beverages with a distinctive component of time and place. Each featured brewery will serve one wine/beer hybrid and one unique beer of their choosing. The result will make for a beer list that has yet to be scene at an Oregon beer festival!

Beyond beer, Terroir Festival will feature a handful of wineries, chefs, musicians, and artists for what’s sure to be a stunning afternoon in the Southern Willamette Valley.

The team at Alesong is excited to host this festival and about the beverages that will be served. “I’ve personally always been fascinated by wine and co-ferments, and we’ve of course done more than a little experimentation with wine beers here at Alesong!” said Brian Coombs, Alesong Co-Founder. “We’re honored to be the first hosts outside of Firestone Walker as the Terroir Project becomes a roving event with a new host each year and couldn’t be more excited to showcase Oregon wine country alongside this who’s who of breweries pushing the limits with these beers.”

The Terroir Festival will take place on the afternoon of September 24th at Alesong’s Countryside Brewery located at 80848 Territorial Hwy, just south of Eugene. Tickets will be limited and go on sale at 10am on Wednesday, July 20 on Alesong’s website at Full brewery list and further details to come.