Anchor Brewing will be at Saraveza tonight, Wednesday, March 25th, from 6:00 to 9:00pm to launch its new IPA in 12oz cans. Anchor will be pouring samples of IPA and California Lager and Saraveza will have them on draft so you can get more from this institution in brewing. Also be on the lookout for glassware giveaways, great times and great beer from one of the pioneers of U.S. Craft Beer!
Here are some tidbits on Anchor Brewing that the folks at Saraveza put together for tonight’s event. Sort of a nice little educational experience on the old brewery in San Francisco.
The California Gold Rush lured thousands west to “see the elephant,” a 19th-century metaphor for the hopeful but risky pursuit of happiness, adventure, and fortune. As early as 1849, India Pale Ale – prepared by British brewers for export to India by adding dry hops to barrels of hoppy ale – was also heading west, from England around the Horn to San Francisco. Thirsty ‘49ers savored the best imported IPAs, but it wasn’t until 1975 that Anchor, Americas’ original craft brewery, pioneered the revival of dry-hopped handmade ales. Now, that tradition fast-forwards to an adventurous new brew: Anchor IPA.
Anchor IPA is made with 2-row barley malt and fresh whole-cone hops, its bright amber color, distinctively complex aroma, spiky bitterness, malty depth, and clean finish unite to create a uniquely flavorful, memorable, and timeless craft IPA, 6.5% ABV
The elephant you see on Anchor IPA was hand-drawn by label artist, James Stitt. To “see the elephant” was a popular 19th-century expression that originated with a tale that predates the California Gold Rush.
There once lived a farmer who had heard of elephants but had never seen one. He longed for the day when he might catch a glimpse of this rare, exotic creature. When the circus came to town, he loaded his wagon with fresh produce and headed to market. On the way, just as he’d hoped, he came across the circus parade, nobly led by an enormous elephant. The farmer was ecstatic, but his horses were terrified. They reared and bucked, overturning his wagon and scattering its precious contents in the road. “I don’t give a hoot,” exclaimed the farmer. “I have seen the elephant!”
The elephant became the universal symbol of the Gold Rush, as evidenced by the journals, letters, and sketchbooks of the forty-niners. Whether or not they struck it rich in the diggings, those plucky pioneers would forever treasure their California adventure as the defining moment of their lives. Have you seen the elephant?
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