B, double E, double R, U, N, Beer Run are famous lyrics from Todd Snider and is also the next event coming up from the Brewers Association. In time to ring in Independence Day, the second annual National Independent Beer Run Day will take place on Friday, July 3rd as craft breweries from across America come together for the nation’s largest summer holiday.
Yes, the holiday will not be the same this year but we can still celebrate in a smaller gathering while drinking some of our favorite beers. Normally the week leading up to Independence Day is one of the top performing sales weeks for craft beer. According to IRI scan data, it has been the highest single sales week of the year for the past five years, with sales by volume an estimated 34% higher than a typical week. This year it may even be higher as we manage our way through the COVID-19 pandemic.
One of the three, Brewers Association-designated craft beer holidays, National Independent Beer Run Day encourages beer lovers across America to support small and independent breweries. Purchasing independent craft beer in anticipation of Independence Day celebrations helps fuel craft breweries at a time when they need it most, and when many are just re-opening. We plan on doing our part!
Visit BeerRunDay.comto learn more or find an independent brewery in your area. Follow and share your Independent Beer Run using the hashtags #BeerRunDay and #SeekTheSeal.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.