Rainier Beer’s R-Day Celebration Unveils Its 2025 Lineup Featuring Mudhoney, La Luz, and more!
It’s been a busy time for Rainie Beer. Over the past few months Rainier: A Beer Odyssey, a great film that showcases the brewery’s catch ads from years back, has been making its way around the Pacific Northwest. And now the iconic brewery that has long shared ties to Seattle has announced the return of R-Day, a celebration of beer, music, and plain fun times!
Rainier Beer’s iconic R-Day is returning to Seattle’s Georgetown neighborhood for a street party on Saturday, September 6, 2025 from 4:00pm – 10:00pm. Plan on plenty of live music, food, games and ice-cold Rainier Beer and Rainier Gin cocktails!
The musical lineup is a dream come true for fans of 90s Seattle music as legendary Mudhoney will headline the free block party. They’ll be joined by the dreamy surf-psych of La Luz, the high-energy fusion of punk and Latin flair from Tres Leches, and DJ Jewel, a rising star at KEXP known for her cosmic Astroplane sets that’ll keep the party swirling into the night.
Attendees can sip Rainier beer and Rainier Gin cocktails from multiple on-site beer gardens or slew of independent Georgetown bars which have kept the Old Seattle vibe thriving amidst great change in the rest of the city over the last several decades. The mini Mount Rainier photo op returns, alongside the free-to-play aRCade and mini golf course. Plus, there will be clips from the now-legendary Rainier: A Beer Odyssey and exclusive movie merch.
New this year, the Doll Parts Collective will curate a one-of-a-kind Rainier merch experience featuring pieces by local artists and makers — a fitting nod to Georgetown’s DIY spirit. Fans can explore Rainier memorabilia and learn more about the Rainier Collectors Club, and for one day only, shop the brand’s exclusive merch in-person — including Rainier’s ninth annual collaboration with The Great PNW, a continued tribute to the region that shaped the brand from Spokane.
Come hungry as the fan-favorite Dubsea Fish Sticks food truck will be slinging crowd-pleasing bites, including Rainier Beer-battered fish sticks, alongside a variety of other local food offerings. Whether you’re chasing live music, arcade glory, or just the best-dressed beer fans in the city, this is the kind of party only Rainier and Seattle could dream up. And best of all, it is FREE to attend with no ticket required!
R-Day made its debut in 2013, when the beloved red “R” was reinstalled atop Rainier’s former brewery, reviving a symbol that had been missing since the early 2000s. Since then, the celebration has become a can’t-miss tradition for thousands of fans — from lifelong loyalists to first-timers. Each year, it gets a little weirder, a little wilder, and even more joyfully Pacific Northwest — and 2025 promises to be no different.
Attendees must be 21+ to join this FREE event. For more information on Rainier, please visit www.rainierbeer.com or follow the brewery on socials at @rainier_beer.
R-Day – 5813 Airport Way S – Seattle, WA
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.