Returning for its 2nd consecutive year is Widmer Brothers Brewing‘s 100 Days of Hefe. However to spice things up Widmer has decided to up the ante this year with giving away 100 bikes in the Portland area this summer.
The second annual 100 Days of Hefe will kick on Thursday, May 28th at the Dublin Pub in Beaverton, the birthplace of Widmer Brothers Hefe back in 1986. For the kickoff, Rob Widmer will be in attendance starting at 3:00pm. To see the full list of 100 Days of Hefe events, please visit widmerbrothers.com/blog.
At each event, the brewery will be raffling off a yellow and black city cruiser bike to promote cycling in the city. This year’s 100 Days of Hefe series is also a fundraising effort for the Bicycle Transportation Alliance (BTA). The goal is to raise at least $100 per event, to donate a total of $10,000 to the BTA, a local non-profit that works to promote bicycling and improve bicycling conditions in Oregon.
“We loved the 100 Days of Hefe program last year,” said Rob Widmer, co-founder of Widmer Brothers Brewing. “We wanted to do it again this year with the twist to donate to the BTA, which is a cause we love. I personally bike to work almost every day, and really admire the work the BTA does to encourage cycling in the City of Portland. We think this is a great way to promote Hefe, the BTA, and cycling in Portland.”
Widmer Brothers Hefe (pronounced: “Hay-fa”) began as an improvisation inspired by brothers Kurt and Rob’s love of German style beers. Brewed with golden wheat, Hefe’s unique cloudy appearance, bold flavors and citrus notes defined the American style Hefeweizen. Multiple awards and nearly three decades later, Hefe remains the gold standard and Oregon’s favorite craft beer. Prost, to the Original!
World Beer Cup gold award winner in 2004, 2008 and 2014. Great American Beer Festival gold medal winner in 1998 and 2006, and silver medal winner in 2014.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.