A new collaboration from New Belgium Brewing is now available. But this collaboration is a bit different as the nearly thirty-year-old craft brewer has partnered with Chaco Footwear on a new limited-edition recovery sandal, the Chillos Slide. What the two Colorado-born companies created is the new Chillos Fat Tire, a very comfortable and attractive slide with Fat Tire’s branding and Chaco’s corrective footbed. Yes, the perfect post hike slide that’s available in various colors that’ll be comfortable to wear while enjoying a Fat Tire Amber Ale.
“After we first introduced Chillos this year, we heard a wide range of wearers say that they’re the ideal sandal to slip on after strenuous runs, hikes, bike rides and climbs,” said Jamie Kirby, Chaco’s Senior Marketing Manager, in a statement. “They’re our favorite shoes to put on after a big day and Fat Tire is our beer of choice to cap off our summer adventures.”
Chillos by Chaco are ultra-light sport slides that are the perfect slip-on sandal for all manners of relaxation. Engineered with Chaco’s contoured LUVSEAT™ arch-support for healthy alignment, the corrective footbeds promote quick recovery from workouts and exertion. Featuring Chaco’s iconic Z/Straps with a cinch buckle, the EVA construction means they are lightweight and marshmallow-soft underfoot.
Fat Tire Amber Ale was first introduced by New Belgium Brewing in 1991 as an award-winning Colorado homebrew named in honor of a bicycling trip through Belgium. The easy drinking ale is a favorite among skiers, climbers, cyclists and outdoor adventurers. The Fat Tire branding on the Chillos pays homage to New Belgium and Chacos’ mountain origins with a topographical map design.
“We’re really excited about how this partnership has evolved from cracking open a Fat Tire with Chaco at Outdoor Retailer to today.” said Leah Pilcer, New Belgium’s PR and Communications Director, in a statement. “We know how satisfying it can be to kick your feet up and have a cold one after a long day of adventuring, making Chillos and Fat Tire a perfect match.”
So will there be any future cross marketing between the two companies? “There is nothing set in stone, but both companies were thrilled with the collaboration and are looking forward to more possibilities in the future,” wrote Anneke Efinger, PR Account Coordinator at Backbone Media, the public relations firm for New Belgium Brewing.
The limited-edition Chillos Fat Tire are still available online at www.chacos.com and are also available via Amazon for $50 a pair.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.