Recreate the Dive Bar Aromas as Miller High Life Launches Holiday Dive Bar Fragrance
Finding a great dive bar can be a challenge. If so, this holiday season Miller High Life, you know the Champagne of Beers, is offering up a dive bar fragrance in the conveniently packaged High Life Dive Bar-Fume. Sold exclusively on the beer’s website, this Diver Bar-Fume will make you relive your favorite dive bar experiences. Just grab a 12-pack of High Life to make it complete!
The team at Miller High Life and Molson Coors Beverage Company took their experience in imbibing at diver bars to the next level. Now you don’t actually have to visit a dive bar to truly recreate the intriguing aromas of the bar and the patron on the barstool next to you. Now you can smell like your favorite home-away-from-home with Miller Life Dive Bar-Fume.
The High Life Dive Bar-Fume offers a sensory journey features four distinctive notes:
- Cedarwood & Patchouli: so every spritz takes you back to that well-loved bar counter
- Tobacco & Leather: the comforting musk of worn-in barstools
- Champaca Blossom: that crisp, refreshing aroma when the bartender cracks open The Champagne of Beers
- Sea Salt: like the basket of fries you look forward to at the end of the night
“It really does remind me of a dive bar,” says Maria Shipp, Marketing Manager at Miller High Life. “I smelled it the other day, and it has aromas of cedarwood, leather, tobacco and salt. It can transform your space to make it feel like you’re at your favorite dive bar.”
The High Life Dive Bar-Fume is the perfect gift for any beer lover looking to bring the dive bars home for the holidays. It comes in a sleek gold-colored container, making it an attractive gift. Only a limited amount will be available at $60! Click here to visit the site.
When it comes to Portland and Miller High Life, the top selling bar of Miller High Life is the seven month old Jerry’s Tavern that’s located at 3010 NW Nicolai St. Jerry Benedetto, proprietor of Jerry’s Tavern, was informed by Columbia Distributing that his quaint 750 square foot tavern is the top selling bar of the High Life. We can attest to seeing a lot of these longnecks being served over the bar while we visit the establishment a few times per week.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.