Pabst Blue Ribbon’s Project Pabst Returns to Portland in July 2024

Project Pabst Unicorn at night. (photo by Cat Stelzer)

It is official, the magical Pabst Blue Ribbon unicorn will return to Portland, Oregon once again! Last held seven years ago, Project Pabst will return in July 2024 for a two-day music festival along Portland’s waterfront.

During its original four year run, from 2014 – 2017, Project Pabst took place along the Willamette River. The first two years at Zidell Yards and the final two years at Tom McCall Waterfront Park. Come this summer, it’ll be three years at Tom McCall Waterfront Park when Project Pabst returns to Portland on Saturday, July 27 and Sunday, July 28.

Project Pabst is a two-day, two-stage celebration of live music, beer, and the local culture of the Pacific Northwest. Organizers bring to the table a diverse lineup of music and culture. This goes beyond music as Pabst Blue Ribbon will once again showcase installations by visual artists, as well as unique vendors and local food options.

For the revived festival in July, Project Pabst has put together a killer lineup of music that bounces around from all sorts of music genres. Headliners include punk legend Billy Idol, hip-hop trailblazer T-Pain, and alternative heavyweights both new and old with Big Thief and Violent Femmes. Other notable acts on the bill include Manchester Orchestra, Denzel Curry, STRFKR, Shannon & The Clams, Soccer Mommy and many more.

Iggy Pop performing Search and Destroy at Project Pabst in 2017 in Portland, Oregon.

“Ten years ago, the team threw the first Project Pabst in Portland, and this year we have the opportunity to bring it back to the city where it all started,” stated Rachel Keeton, PBR Brand Director. “We set out to create a festival that PBR fans would love, and I’m really proud of how this lineup delivers.”

Tickets for Project Pabst will go on sale on Friday, March 8 at 10:00am PST at the link here. However, use code UNICORN to get in on the Early Bird Passes. A two-day pass is $195 or daily passes are $99. Project Pabst is a 21+ event.

Project Pabst 2024 Lineup

Saturday, July 27
Billy Idol
Violent Femmes
Shannon & The Clams
La Luz
Home Front
Alien Boy

Sunday, July 28
Big Thief
Denzel Curry
Manchester Orchestra
Jeff Rosenstock
Soccer Mommy
Militarie Gun
Kenny Mason
Miya Folick
Sweeping Promises

To get us excited about the return of Project Pabst, here are some of the photos we have taken through the years of the festival!

Iggy Pop at Project Pabst in downtown Portland. (photo by Cat Stelzer)
Britt Daniel of Spoon was happy to be back in Portland at Project Pabst. (photo by Cat Stelzer)
Beck at Project Pabst. (photo by Cat Stelzer)
Nas brought out some fans to listen from the Morrison Bridge during Project Pabst. (photo by Cat Stelzer)
Peter Buck playing his Rickenbacker during Filthy Friends at Project Pabst. (photo by Cat Stelzer)
Father John Misty at Project Pabst. (photo by Cat Stelzer)
Iggy Pop took the stage and owned it during his 90 minute set at Project Pabst. (photo by Cat Stelzer)
Ice Cube at 2016 Project Pabst. (photo by Cat Stelzer)
STRFKR at Project Pabst with crowd surfing astronauts on pink flamingos, was a fun highlight of the fest. (photo by Cat Stelzer)
Blondie’s Debbie Harry at Project Pabst (photo by Cat Stelzer)
PBR on stage at Project Pabst (photo by Cat Stelzer)
Crowd shot during The Buzzcocks at Project Pabst (photo by Cat Stelzer)
Rivers Cuomo of Weezer at Project Pabst (photo by Cat Stelzer)

Tom McCall Waterfront Park – 98 SW Naito Pkwy – Portland, OR

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