Finding a way to quickly get a new beer to market in a can or bottle is imperative for a brewery these days as draft sales have greatly stalled during the COVID-19 pandemic. Even as we begin to see brewery taprooms and bars begin to reopen, packaged beer will continue to reign supreme during this time of uncertainty.
This is where Craft Brew Creative, a Portland based branding and design studio can step in to help. This agency is debuting its new offshoot, Craft Label Co., an eCommerce platform that streamlines how breweries brand its beer cans and Crowlers.
The process for a brewery to create a label is pretty simple. A brewery can visit Craft Label Co.’s website, select from a variety of beer packaging label templates, upload their logo, and adjust the design to reflect their brand. Once ordered, Craft Label Co. provides a mock-up of the label on a 3D can for the brewery’s approval within 48 hours. Craft Label Co. also offers to connect with the customer’s printing provider to ensure that the design meets the exact specifications of the label and provide any additional support as needed.
“More than sixty percent of consumers say packaging is an important part of their beer-buying decision, making can labels one of the most important assets breweries have when their beer is on the shelf or in the cooler,” said Ryan Wheaton, founder and designer of Craft Label Co., in a press release. “However, getting a label designed can cost thousands of dollars, and that’s just for one label. We aim to disrupt that model with a flat rate option that will save breweries ninety percent of what they’re currently paying for designs.”
The Craft Label Co. website currently has 13 design templates available with limitless customization options and more templates coming soon.
“We keep the designs affordable by using a royalty-free license similar to stock photography,” said Wheaton, in a press release. “With multiple customization options available, 13 templates can yield thousands of design varieties. In addition to our flat rate one-time use option, breweries will also be able to purchase exclusive rights to a template, or we can connect them with Craft Brew Creative for a completely custom design.”
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.