Deschutes Brewery Partners with BendTrails as The Official Beer of BendTrails

Bend, Oregon – Deschutes Brewery, born in Bend in 1988, is proud to announce a new local partnership with longtime Central Oregon mountain bike advocate and information hub, BendTrails. As the Official Beer of BendTrails – the comprehensive guide to mountain biking trails in Central Oregon – Deschutes will connect with local and visiting mountain bikers alike, enthusiasts that share in the brewery’s roots for outdoor advocacy and stewardship, with a post-ride Deschutes beer to celebrate the world-class singletrack in the brewery’s backyard.

“BendTrails does an amazing job reaching both locals and visitors to connect them with the Bend mountain bike scene, something near and dear to our hearts,” said Ashley Picerno, Marketing Director for Deschutes. “We are excited to support this incredible resource and further expose our brand to local and visiting riders.”

Deschutes Brewery partners with BendTrails as The Official Beer of BendTrails. (photo courtesy of Ben McLeod)
Deschutes Brewery partners with BendTrails as The Official Beer of BendTrails. (photo courtesy of Ben McLeod)

“We’re thrilled to have Deschutes as our new flagship sponsor! Support from Deschutes will allow us to keep delivering all the things our users love about BendTrails — interactive maps, condition reports, trail descriptions, photos, and social updates — all for free, with no membership fees or subscriptions. Plus, what goes together better than mountain biking and beer?” — Valerie Rekward, Managing Partner

As the Official Beer of BendTrails, Deschutes’ support of local Bend mountain biking now covers all facets of mountain biking and riding as long-time supporters of Cog Wild Bicycle ToursCentral Oregon Trail Alliance (COTA), and Ladies All Ride. Deschutes is also the new Title Sponsor of Mountain Bike Oregon, the craft beer sponsor of the NW Cup Downhill Race Series, and is partnering with local Bend mountain bike gear vendor, Cascade.

Deschutes Brewery partners with BendTrails as The Official Beer of BendTrails. (photo courtesy of Ben McLeod)
Deschutes Brewery partners with BendTrails as The Official Beer of BendTrails. (photo courtesy of Ben McLeod)

About the Bend Trails
Launched in 2015, BendTrails is Central Oregon’s comprehensive resource for MTB trail information. The website is a platform for locally crowd-sourced trail reports and condition updates, making BendTrails the first-stop for anyone wondering: ‘where should I go ride today?’. Popular with both residents and visitors, the site has served over 3.5 million pageviews since launch and has amassed over 20k followers on social media. https://www.instagram.com/bendtrails/ https://www.facebook.com/bendtrails

About Deschutes Brewery
Deschutes Brewery, an independent craft brewer in Bend, Oregon family and employee-owned since 1988. Founded on the guiding principles of true craftsmanship and ultimate quality, Deschutes is known as a leader in hops, dark beer, innovative India Pale Ales, and small-batch experimental and barrel-aged beers. Deschutes Brewery is crafted for community, committed to sustainable business practices and support of charitable organizations across our distribution footprint. Visit Deschutes Brewery’s beer finder to find a Deschutes beer near you in 36 states across the country. www.deschutesbrewery.com.  https://www.instagram.com/deschutesbrewery/

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