After ceasing brewing operations here in the United States 63 years ago, Dublin, Ireland based Guinness will return to shores of the United States later this year. The location that has been chosen is the former Calvert Distillery in Relay, Maryland, located just southeast of Baltimore. Here Guinness will brew experimental beers for the US market, as its stouts will continue to be brewed in Dublin with the celebrated water from the Wicklow Mountains.
The goal is to begin construction this spring and to open the new $50 million US version of the Guinness’ The Open Gate Brewery along with a Guinness Visitors Center towards the end of 2017. This seems to be the perfect time to re-enter the US market, as the iconic Irish brewer will celebrate its 200th anniversary of Guinness being first imported into the US this coming fall.
According to the Baltimore Sun, the site of the Calvert Distillery ceased operations at the end of 2015 when it was a Seagram’s distillery. Diageo, the parent company of Guinness purchased parts of the Seagram’s portfolio in 2000 and has had this property in Relay since that time.
So when Guinness was brewed in the United States, where was the beer brewed? Here is what Guinness provided per our inquiry.
The project will re-establish a Guinness brewery in the US after 63 years of absence; prior to 1954, Guinness some variants were brewed in Long Island City, NY and Detroit, MI. In 1934, long time Irish bottler of Guinness Stout (and US importer of Guinness), E. & J. Burke, Ltd., opened a brewery in Long Island City (Queens), NY. They brewed and marketed their own Burke’s Beer, Ale and Stout. In 1943, Guinness bought the Burke brewery and in 1948 began brewing Guinness Extra Stout for the US market. The Long Island City brewery closed in 1954 and the brewing of Guinness stout reverted back to Dublin. Prior to its closure, an agreement was made with Goebel, a Detroit brewer, to brew Guinness Brite Lager and Guinness Brite Ale (but not Guinness Stout) under licence from 1954, which they did until December 1955.
Here are more details about this new US expansion from Guinness from its press release…
RELAY, Md., January 31, 2017 – Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo today announced its intention to build a US version of Dublin’s popular Guinness Open Gate Brewery in Baltimore County, Maryland. As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the company’s existing Relay, Maryland site. This new brewing capability and consumer experience, combined with a packaging and warehousing operation, would bring the company’s investment in Relay to approximately $50 million. The new brewery would be a home for new Guinness beers created for the US market, while the iconic Guinness Stouts will continue to be brewed at St. James’s Gate in Dublin, Ireland. Visitors would be able to tour the working brewery, sample experimental beers brewed on-site at the taproom, and purchase Guinness merchandise at the retail store. While finalization of these plans is still contingent on reaching agreement on several considerations, the project would represent a significant investment in Maryland in terms of economic development, job creation and tourism.
“Opening a Guinness brewery and visitor center in the US will enable us to collaborate with fellow brewers and interact with the vibrant community of beer drinkers,” stated Tom Day, President, Diageo Beer Company, USA. “Given the success of our Open Gate Brewery in Dublin and the popularity of beer tourism in the US, we are confident that Americans will welcome the opportunity to come experience Guinness brewing in Baltimore County. We appreciate the support we have received so far from state and local officials and look forward to continuing to contribute to the local community.”
The project would re-establish a Guinness brewery in the US after 63 years of absence. The new brewery and visitor experience would become part of Diageo’s production facility in Relay, site of the historic Calvert Distillery which opened in 1933. Relay was chosen as the preferred location for this project for several reasons, including the site’s proximity to major East Coast tourist and population hubs, availability of skilled employees, and space to build and adapt existing structures on the property. While many specifics are still being evaluated, it is estimated that this project could generate approximately 40 jobs in brewing, warehousing and an agile packaging operation, which may include canning, bottling and kegging. In addition, the Guinness visitor experience part of the project could create approximately 30 jobs. A significant number of construction jobs would likely also be created during the building phase, and the company would endeavor to hire as many local firms as possible to conduct this work.
“Guinness’ plan to build a brewery at its historic facility in Relay, MD is great news for job creation, manufacturing, and tourism in our state,” said Governor Larry Hogan. “Beer tourism attracts millions of visitors to towns and communities across the country every year and I look forward to welcoming Guinness to the roster of excellent breweries we have here in Maryland.”
Maryland Comptroller Peter Franchot said, “Today’s announcement is an exciting development for Maryland’s thriving tourism industry and our state’s burgeoning, award-winning brewing sector. The Guinness facility will be a strong boost for our economy by creating good-paying jobs for Marylanders and by attracting visitors from across the region and the country. I am optimistic that all stakeholders will come together and work collaboratively with the General Assembly to ensure that this innovative project moves forward.”
“Baltimore County is thrilled that Diageo is reviving an historic building with the iconic Guinness brand. The brewery and tap house has all the hallmarks to become a popular tourist destination and will be a perfect complement to our local craft breweries,” said Baltimore County Executive Kevin Kamenetz.
Tom Quirk, Chair of the Baltimore County Council whose district encompasses the Relay site, stated, “More than just a brewery, this is a significant investment in our community that represents a new direction for the historic Relay facility. Leveraging Guinness’ 250 years of brewing heritage and capitalizing on its great location for welcoming visitors to Baltimore County, this will be a strong boost for tourism, not only in the county, but the entire region.”
President Jason Chorpenning of the United Food and Commercial Workers Local 27, which currently represents employees at Diageo’s Relay facility, also expressed support, saying, “UFCW Local 27 is very excited about the prospect of a brewing operation in the Baltimore market, and the potential for more jobs and membership in our great local union. We wholly support any legislation necessary to make this opportunity happen, and we will work with Diageo to ensure the success of this endeavor.”
“As the largest Diageo beer distributor in the state of Maryland, we are very excited about today’s announcement by Diageo Beer Company USA to resurrect its facility in Relay and build a brewery,” said Evan Anthanas, President, Chesapeake Beverage. “Not only will this project help build the Guinness brand in Maryland, the tourism piece and brand experience planned for this project will certainly enhance Maryland’s beer industry and be a benefit to our retail customers.”
Prominent Maryland restaurateur, Mark Loundas of Bill Bateman’s Bistro commented, “What an exciting announcement for tourism in Baltimore County and the state of Maryland. I know that this Guinness brewery project will benefit the entire hospitality industry including hotels, beverage alcohol retailers and other tourist destinations throughout our region.”
Diageo hopes to receive approvals and to begin construction this spring with the goal of opening the brewery this fall to mark the 200th anniversary of Guinness being first imported into the US.
As reported in Diageo’s half-yearly financial results last week, Diageo Beer Company USA organic net sales increased 3%.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.