Harp Lager and Graeme McDowell Form Partnership

Graeme McDowell on the golf course with a six pack of Harp Lager. (image courtesy of Harp Lager)
Graeme McDowell on the golf course with a six pack of Harp Lager. (image courtesy of Harp Lager)

Harp Lager has turned to professional golfer Graeme McDowell to assist in promoting the Irish lager here in the United States. A fan of beer, McDowell hails from Northern Ireland and competes in golf on the PGA Tour and European Tour where he proudly won the 2010 U.S. Open. In all McDowell has won 13 professional tournaments throughout the world and has played on four European Ryder Cup teams.

Since 1960, Guinness has brewed Harp Lager when it was created under the guidance of Dr. Herman Muender, a German masterbrewer. A staple at many Irish bars here in the states, Harp Lager is a golden lager that is on the lighter side when it comes to its lower 4.5% ABV and 21 IBUs. It is also the beer of choice when making a Half and Half with Guinness Stout.

“Golf has taken me all around the world, which has also grown my beer knowledge, but it all started for me in Ireland, where I first got to know Harp,” said Graeme McDowell in news release. “I’ve always been a fan of great beer, and Harp and I have more in common than just being products of Ireland. We’re both trying to achieve a level of excellence that some might say isn’t even possible. I’m really excited to join up with them to do some exciting things in the near future.”

Graeme McDowell with a pint of Harp Lager. (image courtesy of Harp Lager)
Graeme McDowell with a pint of Harp Lager. (image courtesy of Harp Lager)

“Graeme is so passionate about beer that he really understands why we go through such lengths in our brewing process, why we’re so particular about the ingredients we use and why we sometimes seem obsessed about how we present the Harp legacy to our fans,” said Dan Buttling, SVP Marketing, Diageo Beer Company in a news release. “He grew up down the road from the Harp Brewery and has brewed beer himself, so he’s as all in on the brand as we are.”

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