The “Support Your Local Brewery” slogan is as important as it has ever been. To help breweries promote this to their customers, Hoptown Handles, a Portland base tap handle company, are stepping up. Hoptown Handles will give away free coasters and tap hangers to American craft breweries that encourage customers to “Support Your Local Brewery.”
“The brewing industry needs help,” says Hoptown Handles founder, Ben Weston, in a statement. “Getting the draft revenue stream back is an important step in the recovery process for independent breweries, and we want to do whatever we can to help. As people start going to bars and restaurants again, we want to help make sure they know they can help an entire industry by buying locally crafted beer, cider, kombucha, and more.”
With on-premise beer consumption taking a huge hit this past year during the COVID-19 pandemic, breweries need to capture all possible sales as breweries slowly begin to reopen. According to Brewers Association analysis of Nielsen CGA data, about one-fifth of on-premise consumers are waiting for a vaccine or treatment before they return to the on-premise consumption.
The free promotional coasters and tap hangers will be sent in packages of 125 coasters and 25 tap hangers. To order coasters or tap hangers at no charge (shipping costs will apply), interested breweries simply need to go to the Hoptown Handles store at https://www.hoptownhandles.com/store, then enter the code SUPPORTLOCAL21 at checkout.
Breweries interested in customizing an order of coasters and/or tap hangers with their own branding can reach out to Michael McCreery at firstname.lastname@example.org for designs and a price quote.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.