MicroStar Acquires Kegstar To Become a Global Leader in Keg Solutions
MicroStar has acquired Kegstar to become the global leader in keg solutions. This new partnership creates a global growth platform and expanded capabilities to service brewers of all sizes from regional craft customers to large, global brewers.
Combined, both companies will leverage two pools of kegs — KegCraft-branded kegs for midsize, regional brewers and MicroStar-branded kegs for large, national brewers — to deliver cost-effective outsourced keg solutions.
“We have watched Kegstar closely and admired the way they have helped their customers grow by simplifying brewers’ keg supply chains,” said MicroStar’s President and CEO, Michael Hranicka, in a statement. “Our cultures, geographies and capabilities are highly complementary allowing us to add strength to strength and open up significant growth opportunities in existing and future markets.”
“MicroStar pioneered the pooled keg model and the way they’ve grown and evolved was part of the inspiration to found the original Kegstar in Australia in 2012,” said Christian Barden, Kegstar’s Global Managing Director, in a statement. “Between our companies, we have made significant investments in the areas that brewers value most including customer service, quality, technology and sustainability. Bringing it all together under one roof allows us to offer unparalleled flexibility and value to brewers around the world.”
Adding Kegstar expands MicroStar’s network to nearly 6 million high-quality kegs allowing brewers, importers and distributors to benefit from the most dense and efficient independent keg operation in the world.