Launched nearly two years ago, Riff Cold Brewed continues to grow and produce some of the best cold brewed coffee available. And along with this growth, Riff has announced the hiring of Colin McCall as its Vice President of Business Development. McCall will lead Riff’s growth across a wide array of new initiatives for the company, including developing new partnerships, growth initiatives and broadening awareness for the Riff brand and its all-natural beverages.
Riff Cold Brewed, a maker of various cold brewed coffees based in Bend, Oregon was co-founded by Paul Evers. You may remember Evers name as he was one of the co-founders along with Larry Sidor of Crux Fermentation Project. Evers launched Riff Cold Brewed in 2017.
Evers continues to be part of the craft beer community as his Riff Tap Room in Bend also pours an assortment of beers. He even has a beer on tap that Riff collaborated on with Crux, Hold That Thought Blonde Coffee Nitro Stout. This is a light-colored nitro stout that sits at 6% ABV and 20 IBUs.
“We’re ecstatic to have Colin join the Riff team,” said Evers, Riff Co-Founder, and CEO, in a statement. “We’re seeing increasing momentum of the Riff brand across all channels, and this new role will significantly accelerate that in establishing Riff as the ‘go-to’ for those migrating away from synthetic, artificial ingredient laden beverages to all-natural, good-for-you options.”
Prior to joining Riff, McCall was a member of the NBA’s Portland Trail Blazers leadership team for the past 12 years, his latest role being Director of Corporate Partnership Sales. In his role with the Blazers, McCall was instrumental in making the team an integral part of the community, including key partnerships with the likes of Nike, Fred Meyer, Performance Health (Biofreeze), Toyota and Jamba Juice.
“I couldn’t be more thrilled to join the Riff team,” said McCall, in a statement. “As a coffee and cold brew fanatic, Riff continues to build an exciting brand backed by incredible product and I am excited to help bring Riff to western markets and beyond.”
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.