Twelve5 Beverage Co. Launches REBEL Hard Coffee in Four Flavors

As we celebrate National Coffee Day today, there’s a new lineup of hard coffee that began entering the marketplace last month. REBEL Hard Coffee from Twelve5 Beverage Co. is now available in three year-round flavors that includes Hard Cold Brew, Mocha Hard Latte, and Vanilla Hard Latte, in addition to the limited-edition Pumpkin Spice Hard Latte.

Hailing from Neenah, Wisconsin, Twelve5 Beverage Co. brings together a creamy blend of coffee with the added kick of alcohol in an enticing and somewhat addictive method. This lineup of hard coffee was originally introduced as Brown Bomber Hard Coffee but has been re-branded in August 2020.

REBEL joins the ever growing and crowded beverage category of flavored malt beverage (FMB). This is the category that hard seltzers fall into and the blending of coffee and alcohol also sees some major growth potential. According to market research conducted by the brand, hard coffee is poised to be the next trend in FMBs, with approximately 106 million consumers who drink alcohol and/or coffee having purchase interest in hard coffee. When asked why hard coffee was of interest, around 71% of consumers said it was something new and different to try, indicating a desire for variety.

With three year-round flavors and seasonal flavors released each quarter, this new re-branding is taking shape as this lineup of beverages begins to see distribution across 40 states and growing. According to the company’s PR firm, REBEL is available in limited distribution within the states of Oregon and Washington.

From sampling three of its four flavors, we were really impressed with the latte versions from REBEL. With 100% Arabica coffee as the drink’s base, both the Vanilla Hard Latte and Pumpkin Spice Hard Latte left us desiring another can. With the Pumpkin Spice Hard Latte, the pumpkin spice was there in aroma and flavor and makes for a perfect fall drink.

All three Hard Lattes sit at 5% ABV and from the two that we sampled, no aromas or flavors of alcohol coming forth, only the creamy goodness associated with an iced latte. The creaminess was similar to one found in a ready-to-drink bottle of a Starbucks Latte. Any fan of those will surely enjoy one of the offerings from REBEL.

Here’s a breakdown of the offerings from REBEL Hard Coffee.

REBEL Mocha Hard Latte and Vanilla Hard Latte

• Coffeehouse indulgent flavors
• 100% Arabica coffee
• Natural ingredients
• Craft brewed malt beverages
• 5% ABV
• Notes of coffee followed by “smooth and creamy” chocolatey and vanilla finishes

REBEL Hard Cold Brew

• 100% Arabica coffee
• Natural ingredients
• Craft brewed malt beverage
• 2% ABV
• 115 calories
• Light & refreshing
• Bold notes of coffee followed by a “hint of sweetness”

REBEL Pumpkin Spice Hard Latte

• Coffeehouse pumpkin spice flavor
• 100% Arabica coffee
• Natural ingredients
• Craft brewed malt beverage
• 5% ABV
• Notes of coffee followed by a “warm and spicy” pumpkin finish

REBEL is currently available in over 40 states and can be located by using its REBEL Finder. The beverages are sold as cases, four-packs, and singles.