BrewDog Teams Up with Iron Maiden on Hellcat India Pale Lager
One legendary band that has been intertwined in the beer industry has been Iron Maiden. For the past eight years, the band has been part of the Robinsons Brewery and its Trooper Beer Series that honors the metal band’s 46 years of rock n’ roll. The global Trooper family of premium beers has evolved and expanded to include stouts, lagers, IPAs and more.
Now the band has teamed up with BrewDog to launch Hellcat, a new India Pale Lager brewed exclusively for the United States market. Hellcat is packaged in 12oz cans with an eye-catching label that is all Iron Maiden! It’s definitely a departure from the current BrewDog packaging and is sure to attract fans of the band.
“We’re thrilled to partner with a world-renowned rock band like Iron Maiden,” said James Watt, CEO and Co-Founder of BrewDog, in a statement. “Iron Maiden, like BrewDog, have maintained their spirit of independence throughout their stellar career. Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish—an epic beer worthy of this massive collaboration.”
Hellcat pours a clear golden color with a pillowing white head. Aromas of bready malt and tropical fruit are evident as this citrus fruit carries over to the flavors of the beer. It finishes with a pleasant malt dryness that creates for a nice drinking experience. Hellcat certainly represents the India Pale Lager style as it sits at a bold 6% ABV. As with all BrewDog beers, Hellcat is carbon negative and BrewDog removes double the CO2 it takes to make.
“I’ve been looking for the perfect partner with whom to bring a fresh, exciting beer to the U.S.,” said Bruce Dickinson, Lead Singer of Iron Maiden, in a statement. “I’ve long been an admirer of BrewDog, not just because of their beers, but also of their attitude and style. When I met the BrewDog team, we discovered the respect is mutual, and that we could make an undeniably unique beer together.”
Hellcat will be available for purchase online at BrewDog.com/usa, and at select distributors and retailers across the United States.
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About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.