Dogfish Head Unveils Multi-Sensory Hoppy Variety Pack

image of Dogfish Head Craft Brewery Hoppy Variety Pack courtesy of Dogfish Head Craft Brewery
image of Dogfish Head Craft Brewery Hoppy Variety Pack courtesy of Dogfish Head Craft Brewery

Milton, Del., Monday, August 2, 2021 – Forget about roses … it’s time to stop and smell the HOPS! Dogfish Head Craft Brewery introduces its NEW Hoppy Variety Pack. Hitting shelves NOW nationwide, this variety 12pk/12oz cans features four hop-forward beers, including NEW Blue Hen Pilsner, and offers drinkers a unique, multi-sensory experience with a special, hop-scented element made using real hop oils on the front of each box. “It’s a reminder that’s life’s too short to drink boring beer,” said Sam Calagione, Dogfish Head Brewer & Founder. “So, grab a Hoppy Variety Pack and share it with your best beer-loving pals. Afterall, the tastiest beers are those enjoyed alongside friends and family.”

Created with hop lovers in mind, the Hoppy Variety Pack includes three fan-favorite off-centered ales – 60 Minute IPA, Slightly Mighty and 90 Minute IPA – and a Delaware-centric variety pack exclusive, Blue Hen Pilsner. Every Hoppy Variety Pack contains three 12oz cans of each of the previously mentioned beers.

  • 60 Minute IPA (6.0% ABV)60 Minute IPA is continually hopped for 60 full minutes with a boatload of intense Northwest hops. The result is an abundantly hoppy, but not crushingly bitter brew with bold citrusy and grassy hop flavors.
  • Slightly Mighty (4.9% ABV) – The first and number-one selling* lo-cal IPA in America, Slightly Mighty is a full-flavored, lo-cal IPA with just 95 calories per can.** Brewed with a hint of monk fruit for body and complexity, Slightly Mighty is slight in calories and carbohydrates yet mighty in hop character, throwing tropical notes of pineapple, coconut, mango and citrus.
  • 90 Minute IPA (9.0% ABV) – Making its debut in 12oz cans, 90 Minute IPA is a continually hopped Imperial IPA with rich pine and fruity citrus hop aromas. Dogfish Head’s first continually hopped beer and one of the country’s first Imperial IPAs, it is complemented by a strong malt backbone for an unapologetic, yet beautifully balanced flavor profile.
  • Blue Hen Pilsner (4.8% ABV)Blue Hen Pilsner is a crisp and refreshing pilsner brewed with only four ingredients – water, yeast, earthy Saaz hops, and Delaware-grown and malted barley. Giving a loving nod to Dogfish Head’s home state, the beer’s label features the Delaware state bird and a color palette similar to that of the Delaware state flag.

“Our Hoppy Variety Pack is overflowing with a diverse and delicious lineup of off-centered goodness,” said Calagione. “All the beers within it hold a special place in my heart, but I am most excited about finally unveiling Blue Hen Pilsner to drinkers from coast-to-coast.”

Dogfish Head first released Blue Hen Pilsner in 4pk/16oz cans from its Rehoboth brewpub, Brewings & Eats, in April of this year. After selling out of its inventory almost immediately, the brewery decided to expand production and release the beer nationally. Calagione adds, “Blue Hen Pilsner has been a huge hit, but for us, it’s more than just a crisp and tasty, super-sessionable brew … Blue Hen Pilsner is a liquid love letter to the agricultural awesomeness of our home state, allowing us to share a piece of our beloved Delaware roots with folks everywhere.”

For more information about Dogfish Head and its Hoppy Variety Pack, please visit www.dogfish.com.

*95 calories, 3.6g carbohydrates, 1g protein & 0g fat per 12oz serving.
**IRI, Total US MULO+C, YTD Ending 06/06/21.

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