Dogfish Head Unveils Multi-Sensory Hoppy Variety Pack
Milton, Del., Monday, August 2, 2021 – Forget about roses … it’s time to stop and smell the HOPS! Dogfish Head Craft Brewery introduces its NEW Hoppy Variety Pack. Hitting shelves NOW nationwide, this variety 12pk/12oz cans features four hop-forward beers, including NEW Blue Hen Pilsner, and offers drinkers a unique, multi-sensory experience with a special, hop-scented element made using real hop oils on the front of each box. “It’s a reminder that’s life’s too short to drink boring beer,” said Sam Calagione, Dogfish Head Brewer & Founder. “So, grab a Hoppy Variety Pack and share it with your best beer-loving pals. Afterall, the tastiest beers are those enjoyed alongside friends and family.”
Created with hop lovers in mind, the Hoppy Variety Pack includes three fan-favorite off-centered ales – 60 Minute IPA, Slightly Mighty and 90 Minute IPA – and a Delaware-centric variety pack exclusive, Blue Hen Pilsner. Every Hoppy Variety Pack contains three 12oz cans of each of the previously mentioned beers.
- 60 Minute IPA (6.0% ABV) – 60 Minute IPA is continually hopped for 60 full minutes with a boatload of intense Northwest hops. The result is an abundantly hoppy, but not crushingly bitter brew with bold citrusy and grassy hop flavors.
- Slightly Mighty (4.9% ABV) – The first and number-one selling* lo-cal IPA in America, Slightly Mighty is a full-flavored, lo-cal IPA with just 95 calories per can.** Brewed with a hint of monk fruit for body and complexity, Slightly Mighty is slight in calories and carbohydrates yet mighty in hop character, throwing tropical notes of pineapple, coconut, mango and citrus.
- 90 Minute IPA (9.0% ABV) – Making its debut in 12oz cans, 90 Minute IPA is a continually hopped Imperial IPA with rich pine and fruity citrus hop aromas. Dogfish Head’s first continually hopped beer and one of the country’s first Imperial IPAs, it is complemented by a strong malt backbone for an unapologetic, yet beautifully balanced flavor profile.
- Blue Hen Pilsner (4.8% ABV) – Blue Hen Pilsner is a crisp and refreshing pilsner brewed with only four ingredients – water, yeast, earthy Saaz hops, and Delaware-grown and malted barley. Giving a loving nod to Dogfish Head’s home state, the beer’s label features the Delaware state bird and a color palette similar to that of the Delaware state flag.
“Our Hoppy Variety Pack is overflowing with a diverse and delicious lineup of off-centered goodness,” said Calagione. “All the beers within it hold a special place in my heart, but I am most excited about finally unveiling Blue Hen Pilsner to drinkers from coast-to-coast.”
Dogfish Head first released Blue Hen Pilsner in 4pk/16oz cans from its Rehoboth brewpub, Brewings & Eats, in April of this year. After selling out of its inventory almost immediately, the brewery decided to expand production and release the beer nationally. Calagione adds, “Blue Hen Pilsner has been a huge hit, but for us, it’s more than just a crisp and tasty, super-sessionable brew … Blue Hen Pilsner is a liquid love letter to the agricultural awesomeness of our home state, allowing us to share a piece of our beloved Delaware roots with folks everywhere.”
For more information about Dogfish Head and its Hoppy Variety Pack, please visit www.dogfish.com.
*95 calories, 3.6g carbohydrates, 1g protein & 0g fat per 12oz serving.
**IRI, Total US MULO+C, YTD Ending 06/06/21.