To assist in getting its rare and limited barrel aged beers to its fans, Firestone Walker Brewing announces the launch of its Brewmaster’s Reserve Beer Club. Members of this limited membership only club will secure all eight curated collections of barrel-aged beer from Firestone Walker.
According to the brewery, Matt Brynildson, Brewmaster at Firestone Walker, has dreamed about creating a beer club that would directly connect Firestone Walker’s most interesting beers with the brewery’s most passionate fans. Now with limited interaction over the past year with fans, the time has come to launch of Brewmaster’s Reserve—a beer club dedicated to “the best of the best” from Brynildson and his team.
“The most exciting thing for me is that we will be creating a series of exclusive beers that will only be available to club members,” said Brynildson, in a statement. “This is where we can get decadent and have some fun. Basically, it’s our very best small-lot creations shared directly with the folks who will appreciate them the most!”
Brewmaster’s Reserve costs $599 plus tax for those lucky enough to be one of the first 1,000 members who register, and is available to California residents only. The signup window opens on Friday, February 12 at 10:00am PST. Full details, including all eight curated collections can be accessed at www.firestonebeer.com/brewmasters-reserve.
Here are additional details on the new Brewmaster’s Reserve Beer Club from today’s press release…
Exclusive Beers & Benefits
A 2021 membership in Brewmaster’s Reserve costs $599 plus tax, and shipping is included. Members will receive eight curated collections spanning 27 individual small-batch beers, including 14 member-only exclusives. Each collection will also come with glassware chosen by Brynildson to match the selected beers. Brynildson and his team—including Barrelworks Master Blender Jim Crooks and Barrel Program Manager Eric Ponce—will present each collection via online tasting sessions.
Members will also be entitled to other benefits, including a 15 percent savings on Firestone Walker beer and merchandise purchases; early access to online beer releases; priority access to cellared library beers; a 10 percent savings on dine-in and takeout at Firestone Walker’s Taprooms; and opportunities to re-order their favorite Brewmaster’s Reserve exclusives.
Membership begins with a Welcome Box that includes a stainless steel membership card; custom playing cards; two leather coasters and Dark Ray—a Brewmaster’s Reserve exclusive barrel-aged ale blended with premium vanilla beans, cocoa nibs and toasted coconut. The Welcome Box will be accompanied by the first Brewmaster’s Reserve Collection: the 2021 vintage of Parabola along with two new variants, Double Barrel Parabola and Amburana Parabola. The collection will also include two Glencairn glasses.
Driven to Connect
Brynildson said that Brewmaster’s Reserve is partially inspired by his winemaking peers in the Paso Robles wine country, who have long maintained wine clubs as a way to share their finest wines with their most ardent customers. “We collaborate quite a bit with our winemaker friends, and I’ve always admired how these wine clubs give them a runway to make these really interesting small-batch or one-off wines for those who want them most,” Brynildson said. “It has been in the back of my mind for a long time.”
He also noted that the postponement of the Firestone Walker Invitational Beer Fest for the second year in row lit a fire under the lingering idea to launch a beer club. “The fest has always been an opportunity for us to personally connect with our biggest fans and with those who drive beer culture,” he said. “World events have really dampened our opportunities for intentional interaction, so we decided it was time to create a new way to connect.”
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.