Firestone Walker Launches Mind Haze Rage – Turbo Radlers

The Mind Haze Rage Turbo family of radlers. (image courtesy of Firestone Walker Brewing Co.)
The Mind Haze Rage Turbo family of radlers. (image courtesy of Firestone Walker Brewing Co.)

Fruit infused IPAs continue to gain momentum and sales in the shrinking craft beer segment. The latest brewer to throw its hat into the ring is Firestone Walker Brewing Co. with the new Mind Haze Rage, a trio of lemonade-infused imperial radlers, or what Firestone Walker is calling turbo radler beers that’s said to set minds wandering into waves of juicy goodness!

A line extension to its popular Mind Haze IPA lineup, Mind Haze Rage takes it a step further as it blends fresh lemonade with beer into three refreshingly sweet and juicy turbo radlers. Each of the three offerings, Original Lemonade, Watermelon Lemonade, and Grapefruit Lemonade all arrive at a whopping 8% ABV.

Brewed to reach flavor-seeking drinkers across the adult beverage categories and bring them into beer, Mind Haze Rage is hitting stores in a new “Rad Pack” variety 12-pack featuring the three lemonade flavors. Mind Haze Lemonade Rage will also land in the single 19.2-ounce can format this spring. 

The Mind Haze Rage Turbo family of radlers. (image courtesy of Firestone Walker Brewing Co.)
The Mind Haze Rage Turbo family of radlers. (image courtesy of Firestone Walker Brewing Co.)

“Mind Haze Rage is an evolution of an age-old style, the radler. Part beer. Part lemonade,” said Brewmaster Matt Brynildson. “As brewers, we’re curious tinkerers, committed to exploring where beer can go next. Mind Haze Rage is our latest result in this pursuit and we’re thrilled to share it with the world.”

Beyond style, Mind Haze has become a state of mind for those drinkers searching for new taste and exciting beverages. Alongside the launch, Firestone Walker debuts Mind Haze Rage’s wild and irreverent media campaign inspired by the neon-soaked ads of the early 90s. Oh yeah!

Firestone Walker Mind Haze Rage

“Mind Haze Rage is fun, disruptive, and crafted for flavor seekers,” said Chief Marketing Officer Dustin Hinz. “This isn’t your grandma’s hard lemonade—it’s a bold new twist on beer.”

Firestone Walker’s Mind Haze trip began with the launch of Mind Haze Hazy IPA back in 2019, expanding in 2024 with Mind Haze Brain Melter and Mind Haze Cosmic Crusher. Now, Mind Haze Rage takes the brand to new heights, appealing to those seeking bold flavors and high ABV in a unique radler format. 

Mind Haze Rage is brewed in Paso Robles, California at Firestone Walker’s legendary brewery, where sustainability is at their core. Located on site is a 10-acre solar array, water treatment facility, and CO2 recapture system, amongst other endeavors. To learn more, visit firestonewalker.com.

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