Hacker-Pschorr Brewery, one of the oldest surviving breweries of Munich with history dating back to 1417, has begun to export 500mL cans of its well made Münchner Gold Lager to the United States. This is the very first time that Paulaner USA, the brewery’s U.S. importer, has brought in this world-class lager in cans into the U.S.
“Just in time for summer gatherings and events, we are pleased to introduce the Münchner Gold Lager, one of our most popular recipes, in our convenient and portable cans,” says Steve Hauser, CEO of Paulaner USA, the U.S. importer of Hacker-Pschorr. “Preserving the taste and integrity of this centuries old recipe has always been our number one priority. Our cans are perfectly designed to protect the flavor of the beer and its lightweight design makes it ideal to take along to parties.”
Hacker-Pschorr has been a leader among Bavaria’s famed breweries since 1417. At the end of the 19th century, Munich got its first lager specialty, Hacker-Pschorr Münchner Gold. Today, more than 600 years later, it is still brewed by this age-old recipe which produces a slightly stronger bier, with a malty aroma from original worth. This brilliantly golden lager features a medium body, hints of nectarine and golden raisin with a nose of praline and delicate grain.
Since 1634, Hacker-Pschorr has been dedicated to the art of brewing and strictly follows the Reinheitsgebot, Germany’s beer purity law. Today, Hacker-Pschorr continues to offer a wide array of beer styles, including the Münchner Gold Lager, all created using a handful of select, high quality ingredients.
The new Hacker-Pschorr Münchner Gold Lager cans are available now in a convenient Eco-friendly 4-packs of 500mL cans. For more information about Hacker-Pschorr, including where to purchase, consumers can log onto www.Hacker-Pschorr.us.