For Immediate Release
March 10, 2016
Today Hopworks Urban Brewery (HUB) announced the addition of a new beer to their year-round lineup. Gear Up IPA, a Northwest-Style IPA with an ultra-tropical hop profile, represents HUB’s first 12 oz. six pack can. Six-packs release in mid-April throughout HUB’s distribution channels in Oregon, Washington, Alaska, Idaho, Utah and western Canada. The beer is currently available as a popular draft offering at both Hopworks brewpubs and at craft beer bars in Oregon and Washington.
From the recipe to the can artwork, every element of Gear Up IPA is meant to celebrate the majestic region HUB calls home. The beer is brewed with organic malted barley from Oregon, naturally filtered water from the Bull Run Watershed, and local hops from Oregon and Washington. The label portrays abstract landscapes of the Pacific Northwest sprinkled with images of the gear required to get outside and explore the natural world. The can was designed by Jolby & Friends, recognized throughout Portland for their NW-inspired patterns and illustrations.
“After a long day outdoors, everyone loves kicking back and cracking open an IPA. We brewed Gear Up IPA to be at the top of everyone’s Essential Gear List,” says Christian Ettinger, Hopworks Brewmaster and Founder. “Everyone at Hopworks loves this delicious beer and the way it inspires us to wander. We think you’ll like it too.”
Gear Up IPA is light-bodied, golden in color with clean, moderate bitterness. The beer is built to provide a direct line to a complex hop profile of ripe passionfruit, pineapple, and mango that balances dank hop aromas and flavors. Gear Up IPA is 6.2% ABV and 65 IBUs.
About Hopworks Urban Brewery
Hopworks Urban Brewery strives to revolutionize and inspire the brewing industry with practices that drive quality, protect the environment and improve the community we live in. Utilizing organic malts and a combination of locally-sourced, organic and Salmon Safe hops, the company’s 20-barrel brewery produces 13,500 barrels of beer and cider a year for HUB’s two brewpubs and for distribution throughout the Northwest. Hopworks is a family-owned and operated business, the first Certified B Corporation brewery in the Pacific Northwest, a gold-level bike friendly business, and is recognized as one of the Best Green Companies To Work For In Oregon. Learn more online at hopworksbeer.com