Pure Madness Brewery Group Launch Haze King Hazy IPA and Return With Jackson Hole Lager and Loose Boots Après IPA
Wyoming’s Pure Madness Brewery Group, the parent company of the Cowboy State’s award-winning Roadhouse Brewing Co. and Melvin Brewing, has announced the launch of a new beer and the return of two favorites. The new Haze King Hazy IPA from Roadhouse Brewing is the official beer of Snow King Resort, while Melvin’s Jackson Hole Lager and a Roadhouse’s Loose Boots Après IPA make a return in time for ski season!
Here are more details on the three beers as provided by the Pure Madness Brewery Group.
- Roadhouse Haze King Hazy IPA: In an official partnership with Jackson Hole’s beloved Snow King Resort, this IPA carries tropical and dank flavors derived from a unique blend of Strata, Mosaic and El Dorado hops. (5% ABV)
- Melvin Jackson Hole Lager: A smooth, refreshing lager packed with subtle flavors of malted barley and complemented with a touch of hops to enliven the palate, Jackson Hole Lager is crafted to be the ultimate refresher after an epic day on the slopes. Unlike Melvin’s signature IPA styles, Jackson Hole Lager is brewed with a bit of corn and rice, providing a dry, light body that accentuates its effervescence. (4.2% ABV)
- Roadhouse Loose Boots Après IPA: Kick back at the end of a day of hitting the slopes with this low alcohol, easy-to-drink brew with big hoppy punch, notes of lemon, lime and pine and a crisp malty backbone. With its fresh 80s-inspired can design, Loose Boots is the last of the Roadhouse core brews to join the new design lineup. (5% ABV)
“We’re stoked to team up with Snow King Resort to bring Haze King to life—it’s the perfect brew to toast your turns on Jackson’s ‘Town Hill,’” stated Pure Madness co-founder Gavin Fine, in today’s press release. “Between this collab, the return of Jackson Hole Lager, and Loose Boots rocking a fresh new look, we’ve got your après lineup dialed for ski season.”
To locate the beer, visit the Roadhouse beer finder here and Melvin beer finder here.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.