A new package format will grace Extra Special Golden from Terminal Gravity Brewing. One of the Eastern Oregon brewery’s core beers will transition from 12oz bottles to new 12oz cans with all new label artwork from Silje Christoffersen.
Extra Special Golden has been a core offering at Terminal Gravity since the brewery’s inception in 1997. Through this time, the beer remains the best-selling draft beer at its pub in Enterprise, Oregon. Putting the beer into cans was a measured choice that the brewery thinks will be a positive change for consumers.
“We feel like we’re finally giving Extra Special Golden the package and label design that it deserves” said Grady Nelson, Terminal Gravity’s marketing manager, in a press release. “It’s an approachable, well-balanced beer that reminds consumers of our pub and the outdoors. People will be able to take it with them on their adventures around Wallowa County and beyond.”
The label art features an image of Terminal Gravity’s brewpub with the iconic Wallowa mountains in the back. It was designed by Wallowa County local Silje Christoffersen (siljestudio.com) who works in digital, watercolor, oil, printmaking, ink, and multimedia.
“We wanted the Extra Special Golden label to capture the feeling of being at our brewpub and being outside here in Wallowa County,” said Natalie Millar, general manager of Terminal Gravity, in a press release. “A lot of people who come here create an emotional connection to the pub and to the area. Silje was the perfect person to design it because she’s a local artist who could relate to that experience and bring it to life.”
Extra Special Golden Description Extra Special Golden (ESG) is a 5.6% American Golden Ale. It is light and refreshing, but also complex, with crispness from flaked rye and a hint of peat smoke. Subtle hops from the Rhine and Yakima River valleys do not overwhelm.
Cans of Extra Special Golden are currently available at its brewpub in Enterprise, Oregon. Can will also be available throughout the brewery’s distribution footprint in New Seasons, Market of Choice, and bottle shops at the beginning of September. To help locate Extra Special Golden in a specific area, Terminal Gravity encourages customers to message them on Facebook or Instagram.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.