The partnership with Widmer Brothers Brewing and the Portland Trail Blazers has become a bit stronger. Through the years Widmer Brothers has been a huge supporter for Portland’s NBA franchise. The brewery has had a prominent bar inside the Moda Center.
Now the two iconic Portland businesses have collaborated on a new marketing program. Oregon’s top selling craft beer is now part of a new beer can artwork that features the Trail Blazers logo on cans of Widmer Hefe.
Here are additional details from the press release from Widmer Brothers Brewing…
“We’ve been a proud partner of the Portland Trail Blazers for over a decade,” said Rob Widmer, co-founder of Widmer Brothers Brewing. “It doesn’t get better than Hefe in the awesome Trail Blazers cans. This is a new milestone for us, as well as Portland sports fans.”
Widmer Brothers Hefe is the brewery’s cloudy flagship beer with bold, clean flavors and pronounced citrus and floral aromas-hallmarks that define American-style Hefeweizen.
From December 3 through the end of the 2018-2019 NBA season, the limited edition 16-ounce cans will be available Widmer Brothers’ North Portland pub, the Moda Center, bars throughout Oregon, as well as at grocery stores in four packs.
To celebrate the launch of the cans, Widmer Brothers will host an official tasting at the Moda Center on December 14 for the Portland Trail Blazers – Toronto Raptors game. Fans can enjoy a free taste of the Hefe, and see the new co-branded cans. A winner will also be selected during the “Lucky Row” giveaway during a timeout, and will receive a pint card to Widmer Brothers.
Over the decades, Hefe has elevated Widmer Brothers Brewing to national acclaim, with the beer winning 12 Great American Beer Festival and World Beer Cup medals. It most recently won back-to-back gold medals at the Oregon Beer Awards in 2016 and 2017, and is still the top-selling craft beer in Oregon.
Portland-based Sasquatch Agency designed the packaging.
For more information on Widmer Brothers Brewing, including where to find the limited edition Trail Blazers-Hefe cans, visit widmerbrothers.com. Or, see what the brewery is up to on Facebook, Twitter, and Instagram.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.