With a passport in hand it is your guide to follow the trail to all 12 establishments in the Mid-Willamette Valley. Inside the passport will be information on each brewery and cidery along with a place to take notes. Plus there are special offers from a few advertisers inside.
Passport explorers will receive a stamp in their passport after visiting each brewery or cidery. Once the passport is full, guests can bring them to the Travel Salem Visitors Center (located at 181 High Street NE in downtown Salem) and receive a commemorative glass etched with the Salem Ale and Cider Trail logo. Guests can also receive stamps in their passport from select advertisers. Once that portion of the passport is complete, they will receive a key chain bottle opener sporting the Ale Trail logo.
Travel Salem has been working closely with the Salem Brewery Association since early 2016 to help launch the Salem Ale and Cider Trail. “Salem has long been known as an award-winning wine region and now we also have a dynamic brew and cider culture,” says Maricela Guerrero in a statement. “We wanted to launch a program that makes it easy for locals and visitors to experience our craft breweries and cideries first-hand.”
“The Mid-Willamette Valley is home to an exciting and growing beer and cider scene, featuring talented artisans who are passionate about what they do and very supportive of each other,” says Jake Bonham, co-owner of Salem Ale Works and Salem Brewery Association Board Member in a statement. “The Ale and Cider Trail elevates our entire industry and is a perfect way to showcase the amazing assets in our region.”
Salem Ale and Cider Trail passports are available for $5 each at the participating breweries, cideries, the Travel Salem Visitors Center and select passport advertisers. For more information and an online map, visit the Salem Ale & Cider Trail website or call the Travel Salem Visitors Center at (503) 581-4325.
Salem Ale & Cider Trail explorers are encouraged to share their experiences and help raise awareness about the trail on social media using the hashtag #SalemAleTrail.
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.