The dream is still alive for folks like me and you.
Reason TV, an online media outlet that promotes “most compelling stories about freedom from all corners of the Internet,” that is now “experimenting with new interactive content and features”, has launched a new video called Beer: An American Revolution. According to Reason TV’s Mike Alissi, the seven minute video written and produced by Paul Feine, directed by Alex Manning, and narrated by Nick Gillespie, takes a look at “how the microbrew movement gave rise to massive consumer choice.”
More on the video:
In 1920, the National Prohibition Act destroyed the beer industry in the United States, putting some 1,500 breweries out of business. When the “noble experiment” was repealed in 1933, beer lovers rejoiced, and the beer industry staggered back to its feet. The industry had lost much of its diversity, however, and the emergence of national brands in the 1950s and 1960s led to industry consolidation and fewer choices for American beer drinkers. By 1980, there were less than 50 breweries in the U.S.
By the 1980s, American beer had an international reputation as weak and watery as a case of Hamm’s. Most breweries only produced American-style lagers, a light and inexpensive style of beer typically made with rice or corn adjuncts in addition to barley, hops, yeast and water.
What American beer lovers didn’t know at the time was that a revolution was imminent. In 1979, a clerical error in the 21st Amendment was corrected, and for the first time in nearly 50 years it became legal to brew small batches of beer at home. Home brewers who had little interest in cutting costs or making beer with mass appeal began brewing big, flavorful beers in a wide range of styles. Many of these home brewers decided to turn their passion into small businesses, and microbreweries began popping up all over the country.
Today, although mainstream beers still dominate the market, more than 14,00 breweries in the U.S. produce more styles of beer than anywhere else in the world, and American beers routinely dominate international beer competitions.
So the next time you’re at your favorite brewpub, hold your glass up high and celebrate the American beer revolution.
“Beer: An American Revolution” was written and produced by Paul Feine. Alex Manning was the director of photography and Nick Gillespie is the narrator. Approximately seven minutes.