Dry Cider July to Showcase Hard Cider with 0g Sugar

For the month of July, the American Cider Association (ACA) is launching Dry Cider July. Beginning on July 1 and continuing all month long, the ACA is highlighting hard ciders containing zero grams of residual sugar.

To hopefully bring wider appeal to these dry ciders, the Association is encouraging others to join the campaign through social media with the hashtags #dryciderjuly and #pickdrycider. Plus, this year the ACA will be working with their partners at Cider Culture to highlight dry hard ciders throughout the month of July.

The Association’s CEO Michelle McGrath debunks the myth that dry ciders don’t exist, “As cider industry professionals, we hear people asking about less sweet ciders all the time. Luckily, for drinkers looking to monitor their sugar intake or who prefer the flavor of dry ciders, there are literally thousands of options.”

The ACA hosts a dry cidery directory on their website to make finding bone dry hard ciders easier. The directory can be found here on ACA’s website, and is easily sorted to help consumers find no-sugar ciders local to them.

Alcohol is created when yeast converts sugar into alcohol through fermentation. A cider that contains no residual sugar has been fermented to absolute dryness. Sometimes cidermakers will blend a completely dry cider with fresh juice for acid/sugar balance, but other times they leave the cider entirely dry. These dry ciders with zero grams of sugar in the final product are the focus of the Dry Cider July campaign.

“The brain has a hard time distinguishing fruity from sweet. Many ciders with absolutely no sugar in them can still be very fruity,” explains McGrath.

The range of ciders in the Dry Cider Directory reflect the range of flavors and styles possible in cider. From single varietal ciders showcasing specific apple varieties and served in a 750 ml bottle to ciders aged on rose petals and sage and served in a 12 oz can, the range found in dry ciders is impressive.

Follow the association on their Instagram account @pickcider and on Cider Culture’s Instagram account @ciderculture to learn more about the campaign.