As we approach the 87th anniversary of National Repeal Day this coming Saturday, celebrate the repeal of prohibition with Repeal Day Expo 2020. This virtual event allows attendees to create their own avatar to explore the daylong expo that features over 40 liquor brands, live music, and well-known drinks personalities.
Repeal Day Expo 2020 came to fruition from Fred Minnick, the celebrated bourbon and whiskey expert, and Wall Street Journal bestselling author as he is the one that is funding the event. Attendees will the opportunity to engage in live conversations, expert panel discussions, private bourbon, mezcal, tequila, gin, beer and other tastings, and see musical performances on stage. Attendees can actually interact as a community.
“Think Sims simulation video games except that the players meet-up at their favorite liquor store inside a virtual world,” said Minnick, in a statement.
Here are additional details on Repeal Day Expo 2020 from the event organizers.
A mutual love of good drink is the common denominator for Repeal Day Expo virtual event goers. Organizers expect to draw fans, followers and industry reps from across the music, festival, sports and spirits industries. Country music star Lindsay Ell and Blues sensation Shawn James headline the musical talent while ESPN’s Wright Thompson rounds-out its sports interest.
Bourbon heavyweights include Black Bourbon Society founder Samara Davis, Bourbon Hall of Famer Peggy Noe Stevens as well as Minnick, among others, whose big personalities bring libation knowledge to the Degy World platform. Degy World created the virtual expo space that customized all of the Expo’s grand halls, spaces and stages.
Master Taster Stevens’ seminar surrounds the concept of bourbon entertaining and she’ll share some of her trade secrets of hosting bourbon events in your home. “In our virtual world today this is such a unique way to celebrate bourbon and Repeal Day,” she said.
Given the limited number being offered, tickets are expected to sell quickly since going up for sale last week. The Expo’s most expensive tickets, at $149, sold out in two days.
Every ticket holder will build their own avatar and receive a bottle of Jack Daniel’s through the event’s online retailer, CraftShack, in states allowing alcohol shipments. All ticket holders, participants and registrants must be at least 21 years old.
“Repeal Day Expo doesn’t replace the in-person bar experience, but it’s as close as we’ll get in 2020. Throughout my career, I’ve tried to give beverage fans interesting experiences and content,” says Minnick, winner of the 2019 John Barleycorn Spirits Personality of the Year. “There’s simply nothing like Repeal Day Expo in Degy World. With your own avatar, you’re essentially playing a video game, yet engaging with people and drinking whiskey. It’s the gathering the spirits industry is yearning for during this celebrated holiday.”
Minnick is former editor of Bourbon+ Magazine, a longtime judge of the San Francisco World Spirits Competition, and co-founder of Bourbon and Beyond, the 3-day music festival.
Dec. 5, 1933 marks the day alcohol Prohibition was repealed in America. For this auspicious day, many gather to raise a glass toasting the end of Prohibition. Since gatherings are a thing of the past this year, the Expo quenches the spirits industry’s thirst for an annual Repeal Day party.
“We are thrilled to be teaming up with Fred Minnick, his amazing team, and his throngs of dedicated followers around the world. The event concept conceived for Degy World is exciting and groundbreaking for the spirits world. We know that the Repeal Day Expo ticket holders, exhibitors and presenters will have a unique, immersive avatar experience unlike any they ever imagined,” said Ari Nisman, founder of Degy World.
“We expect to keep Degy World’s virtual bar stocked following the excitement and energy of Dec. 5,” said Nisman.
Ticket packages: All packages include 1 bottle of Jack Daniel’s. A portion of every ticket will be donated to the Museum of the American Cocktail and the USO.
Gold Package, $20, includes access to musical performances, the Expo Hall, panels and more
Platinum Package, $50, includes access to Fred’s Lounge and entree into exclusive interactive mixology and tasting sessions.
Double Platinum Package, $149, SOLD OUT. All-access pass includes a bottle of New Riff Bourbon and a Jack Daniel’s single barrel.
Event Exhibitors include:
291 Colorado Whiskey, Angel’s Envy, Balcones, Bardstown Bourbon Company, Barrell Craft Spirits, Blackened, Boone County Distilling, Boone’s Bourbon, Catoctin Creek, Cedar Ridge Distillery, Chicken Cock Whiskey, Creek Water Whiskey, Four Gate Whiskey, Ford’s Gin, Ilegal Mezcal, Jack Daniel’s, Kentucky Peerless, MB Roland, Michter’s, Nelson’s Green Brier Tennessee Whiskey, New Riff Distilling, Next Century Spirits, Old Dominick, Old Forester, Penelope Bourbon, Rolling Fork Rum, Slipknot’s No. 9 Whiskey, Spirits of French Lick, St. George Spirits, Traverse City Whiskey Co., Wilderness Trail, Woodford Reserve
Tourism and Association Affiliations:
Black Bourbon Society + Diversity Distilled; Bourbon Brotherhood; Bourbon Women; The Kentucky Bourbon Trail® (KDA); KOBBE; Museum of the American Cocktail (MOTAC); The B-Line/MeetNKY; USO
Retail and Other Partners:
CraftShack; Craft Beer Zone curated by CraftShack; TKO; Shelter Music; Six18
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 20 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in Northwest Brewing News and can be followed on Twitter at @hopapalooza.