Volley Tequila Seltzer Joins the Canned Cocktail Market
Since the start of the pandemic, the ready-to-drink canned cocktail market has really taken off. There’s been so many niche brands entering the space and the latest that we’ve sampled through is Volley, a tequila seltzer available in four flavors.
Founded by the husband-and-wife team of Christopher Wirth and Camila Soriano, Volley is a new line of award-winning tequila-based seltzers in Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango. Volley is made simply, using just three clean ingredients: 100% blue agave tequila, sparkling water and organic juice. As the first clean tequila seltzer on the market, Volley has eliminated commonly-used fake sugars, natural flavorings, essences and corn syrup to create a truly satisfying drink that we kept wanting more of!
Volley is packaged in 12oz slim cans with a foil top that gleefully states to “Flip The Can” prior to serving to fully mix the three clean ingredients. This allows the 100% organic fruit juice to fully mix in the can prior to serving this 5.25% ABV canned tequila seltzer.
The result of combing these three ingredients is a very clean beverage that’s full of tequila flavor that is reminiscent of drinking a margarita, sans the salted rim. Well we’d suggest doing this for the full effect! There’s no lingering aftertaste as is found in many of the national brands of hard seltzer and Volley is also low in calories and carbs. Depending on the flavor, its either at 100 or 110 calories and 1g to 4g of carbs with no added sugar.
“We started Volley because we weren’t seeing what we were looking for in the RTD market and felt the need to create a brand around ingredient transparency,” said Co-Founder Christopher Wirth, in a statement. “The fact that the TTB doesn’t require ingredient labeling or nutritional facts like the FDA does, shocked us. Our packaging innovation is super exciting for us because of two things. First, it highlights the fact that you do need to flip the can since there is real, organic juice (never from concentrate) in there. Real juice settles, flip the can! Secondly, it allows our consumers to have peace of mind that the can they are putting their mouth on is void of any bacteria or germs which is especially important during a time of heightened concerns. Research shows disturbing amounts of bacteria can get onto cans through the supply chain on their way to consumers’ mouths. We’re on a mission to build the cleanest products possible and this is one step for us along the journey.”
And to do good in the community, Volley embodies its can-do minded values to outdoor sustainability through a proud partnership with Leave No Trace Center for Outdoor Ethics, a nonprofit organization dedicated to protecting the outdoors.
Volley is now available in New York, New Jersey, Georgia, Florida, Tennessee, Kentucky, Massachusetts, Rhode Island, Arizona, South Carolina and Washington D.C., markets at a suggested retail price of $13.99 for a 4-pack variety or single flavor pack. Additionally, Volley ships nationwide through the ecommerce platform, 24-pack for $89.94 ($3.75/can), https://drinkvolley.com/pages/shop.
For more information, follow along on Twitter and Instagram at @DrinkVolley or visit their website at https://drinkvolley.com.