- This event has passed.
First Annual National Radler Day
June 22, 2015 @ 12:00 am - 11:55 pm
Since there is already IPA Day, International Stout Day, Session Beer Day, Sour Beer Day, International Beer Day, and National Lager Day, you can now add National Radler Day to the list.
Spearheaded by Portland, Oregon’s Hopworks Urban Brewery, National Radler Day will celebrate its inaugural year on June 22nd, which also happens to be one of the longest days of the year. HUB decided that June 22ndd is the perfect day to drink one of the most thirst quenching and easy drinking beer style around, Radlers are the ultimate playful and sessionable drink to kick off the summer.
HUB is asking breweries around the country to participate in National Radler Day by making a big deal about the Radlers they serve. If you don’t currently have one available, a Radler is simply made with (give or take) 50% Lager and 50% lemon or grapefruit soda. Serve up Radler at your bar/brewery while the summer sun scorches your patrons, ask your fans to use your beer to create their own Radlers at home, and make Radler Day fun for all.
The date of June 22nd was chosen as it’s the day that commemorates the legend of Radler. Radler is German for “cyclist,” and the story goes that in June of 1922 the owner of the Kugleralm Alm pub in Germany was visited by thousands of cyclists on a new bike trail that led directly to his venue. The publican didn’t have enough beer for all the cyclists so he mixed a 50/50 concoction of Lager and Lemon Juice, and Radler was born. The history may be a little shaky, but Radler is here nonetheless and we are all better for it!