Wisconsin Brewing Company & Harley-Davidson Launch Road King Non-Alcoholic Beer

Wisconsin Brewing Company and Harley-Davidson launch Road King Non-Alcoholic Beer. (image courtesy of Harley-Davidson Road King)

The state of freedom arrives as Wisconsin Brewing Company has launched its officially licensed Harley-Davidson Road King premium non-alcoholic (NA) beer. Based in Verona, Wisconsin the craft brewer has created a beer that’s perfect for taking on the open road!

Harley-Davidson Road King arrives in time for the summer motorcycle season. The non-alcoholic beer is brewed just like a standard American Pils but then goes through a micro-filtration process to remove the alcohol. Harley-Davidson Road King pours a pale straw color and offers a malty aroma and flavor with a slightly sweet finish. An NA offering that is close to emulating an actual beer but is perfect for an afternoon out on the bike!

“We are thrilled to bring officially licensed Harley-Davidson Road King Non-Alcoholic Beer to the market,” said Paul Verdu, President of Wisconsin Brewing Company. “Our team custom built this beer combining over 150 years of brewing expertise with the latest technology, and, in our opinion, it’s the best NA beer on the market. We believe Harley-Davidson riders and fans will be proud to have this special brand in hand, and it will resonate with motorcycle enthusiasts and beer lovers alike.”

Harley-Davidson Road King Non-Alcoholic Beer is packaged in eye-catching 16 oz cans designed by Dirty Donny, an artist licensed to use the Rat Fink style art originated by the legendary pop artist Ed Roth. Harley-Davidson fans will feel right at home with their favorite brand in-hand wherever they are.

Fans were first able to try and buy Harley-Davidson Road King at Daytona Bike Week in early March and gave rave reviews. They can do the same at other upcoming events such as Harley-Davidson Homecoming Festival in Milwaukee and Sturgis Motorcycle Rally this summer.

Harley-Davidson Road King NA Beer is now rolling out in the state of Wisconsin and is available at The Harley-Davidson Museum, Harley-Davidson dealerships throughout the Badger State. Soon, Harley-Davidson Road King Road will be available across the United States via online ordering.

For more information about Road King, visit www.DrinkRoadKing.com or find it on Instagram and Facebook at @DrinkRoadKing.

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