Less Jitters as Hansen and Rock Art Reach Trademark Agreement
For those who have not yet heard,Hansen Energy Drink and Rock Art have reached a trade agreement after the maker of Monster Energy initially ordering a cease and desist on the small Vermont microbrewery for naming a seasonal barleywine ale Vermonster.
Hansen Beverage Company and Rock Art Brewery today issued the following statement in connection with a recent trademark issue:
Hansen Beverage Company and Rock Art Brewery have reached an amicable agreement under which both companies’ respective products will be protected – Hansen’s Monster Energy® line of energy drinks and Rock Art’s Vermonster beer products.
> Rodney Sacks, Hansen’s chief executive officer, said: “We are pleased that we were able to resolve this matter expeditiously and put the concerns that had arisen behind us so that both parties can concentrate on their day-to-day businesses, selling their respective high-quality products. Our intent in this matter was simply to protect Hansen’s trademarks and prevent any likelihood of confusion arising in the future through potential product extensions and was not to prevent Rock Art Brewery from selling their Vermonster beer.”
> Matt Nadeau, owner of Rock Art Brewery, said: “Once Rodney and I were able to talk to each other we quickly appreciated each other’s points of view and he acted reasonably, which allowed us to rapidly come to an agreement we are both happy with and allows both of us to move forward positively.”
About The Author
Angelo
Angelo grew up in Maine and is proud to call New England his original home. Cascadia is now his home. He fell in love with great beer in Oregon, Washington, and Northern California. He has been a correspondent for the Portland Tribune's Guest on Tap column, LivePDX.com, and has been featured in publications such as Beer Northwest and PDX Magazine. Angelo also has a great interest in independent music, and has been a booker and organizer for shows around the Portland under the name Pop Tomorrow! Angelo garnered much knowledge regarding beer from his experiences homebrewing, working at Belmont Station, Pyramid Brewing, Upright Brewing, By the Bottle, Beer Revolution, Olde Depot Public House, Falling Sky Brewing, Cascade Brewing, and from many many knowledgeable, passionate, and loving people along the way. It is Angelo's mission to bring "infotainment" and "edumation" to the readers of this website. If you have any questions or comments, or would like to contribute, please contact me at angelo@brewpublic.com