Pelican Brewing Launches Pelican Beach Beer at an Economical Price Point
Pelican Brewing Company is the latest Oregon brewery to enter the price-point lager category with its newest release, Pelican Beach Beer. Packaged in 6-pack, 16 ounce cans, Pelican Beach Beer will allow Pelican Brewing to reach this lower tier price consumer with an approachable 4.5% ABV beer.
“We wanted to create a tasty and flavorful beer that is true to our roots and celebrates our home here on the Oregon Coast,” states Pelican Brewing’s Brewmaster of 28 years, Darron Welch. “And after years of stepping out onto the sand from the back patio of our original location in Pacific City, it was clear that Beach Beer is the right beer to carry that feeling to wherever you happen to be.”
The new packaging of Pelican Beach Beer steps away from Pelican Brewing Company’s traditional designs that feature its trademark pelican mascot. Instead, Pelican Beach Beer displays a new retro Beach Beer wordmark that plays to a sense of simplicity and a cresting wave badge that nods to everyday beach nostalgia. The color scheme reflects the ocean, sand, and sky. “Survival of the Chillest,” the tagline proudly displayed on the front of the can, calls all to step away from daily stress and to embrace the relaxation and good times ahead.
Pelican Beach Beer can be found at any of Pelican Brewing’s four coastal locations and on store shelves wherever Pelican Brewing Company is sold. To learn more, visit pelicanbeachbeer.com.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.