Oregon Brewers Guild Wins 2012 International Marketing Development Award
PRESS RELEASE:
SALEM, Ore., April 15, 2013 The Oregon Tourism Commission (dba Travel Oregon) announced the recipients of the 2012 Tourism and Hospitality Industry Achievement Awards, presented at the 2013 Governor’s Conference on Tourism in Salem, Oregon. The annual awards recognize people and organizations across the state that go the extra mile to enhance the tourism and hospitality industry in Oregon. Nominated by their peers, the award recipients are outstanding examples of professionals who, by virtue of their vision, perseverance and dedication, are a credit to Oregon’s tourism and hospitality industry.
The 2012 Tourism and Hospitality Industry Achievement Award for International Marketing Development was presented to the Oregon Brewers Guild in a ceremony held at the Salem Convention Center on Sunday, April 14th, 2013. The award recognizes excellence and creative accomplishment in the marketing and promotion of Oregon as a destination in the international marketplace. The Oregon Brewers Guild has promoted Oregon as a world-class culinary tourism destination by participating in international trade shows including Pow Wow, Travel Alliance Partners and the Visit USA Australia and New Zealand road shows. It has also contributed to the success of promotions and events with Delta Airlines, an important link to bringing international visitors to Oregon. In-market collaborations with Travel Oregon and their partners have provided the opportunity to share Oregon Craft Beer with travel trade professionals and media from all over the world. The Oregon Brewers Guild has help to put Oregon as a visitor destination “top of mind” for beer as they introduce old world audiences to its new world assets.
Why Oregon is a top beer destination for world travelers
The largest all craft beer festival in the United States, the Oregon Brewers Fest.
The city with more breweries than any other city in the world, Portland, with 52 breweries.
The city where 40% of visitors said visiting a brewery or touring their ale trail was something they did when they visited Bend.
Oregon has 170 breweries or one for every 22,775 residents and a city where there is a brewery for every 1433 residents, Hood River, with 5 breweries.
About:
The Oregon Brewers Guild(O.B.G.) is Oregon’s non-profit trade association for the state’s independent craft brewers. The O.B.G. comprises 103 brewing companies, 77 associate or supplier members and more than 3,300 enthusiast members or S.N.O.B.s (Supporters of Native Oregon Beer). For more information, see www.oregonbeer.org.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.