Merrell and Dogfish Head Craft Brewery Launch Limited-Edition SeaQuench Trail Running Shoe
The latest collaboration from Dogfish Head Craft Brewery does not involve another brewer. Instead the popular craft brewer has partnered with outdoor shoe manufacturer Merrell on the limited-edition Merrell Agility Synthesis X Dogfish trail runner shoe.
The new Merrell Agility Synthesis x Dogfish shoe retails for $110 and can be purchased at select retail stores and on Merrell.com, and will also be sold on September 29th at Dogfish Head’s annual Dogfish Dash in Milton, DE. If you’re going to purchase at Merrell.com, sign up for their email list and get an additional 10% savings and use Promo Code SEAQUENCH for a Free Dogfish Head Bottle Opener.
Here are additional details on the new limited-edition Merrell Agility Synthesis X Dogfish trail runner shoe…
Available in a “SeaQuench” colorway for men and women, the design of the shoe is inspired by the most thirst-quenching beer Dogfish Head has ever brewed: SeaQuench Ale. SeaQuench Ale is now the best-selling sour beer in America, and is recognized by its signature sea-foam green can and off-centered ingredients, including black limes and sea salt, all of which are incorporated into the shoe design.
“Today’s adventurous beer drinker is seeking more from their alcoholic beverages than ever before. They’re looking for a beer that’s not only intensely flavorful, but that fits into their active lifestyle. Brewed with black limes, sour lime juice and sea salt, the thirst-slaying, citrusy-tart mashup that is SeaQuench Ale satisfies all those needs,” said Sam Calagione, founder of Dogfish Head. “Partnering with Merrell, leaders in the active lifestyle footwear category, to release this sweet SeaQuench-themed shoe is a great reminder to folks everywhere that you can ‘have your beer and drink it too.’ Maintaining an active lifestyle is all about balance – go for a trail run or a gym workout, then reward yourself with a cold can of SeaQuench Ale.”
Merrell and Dogfish Head, two outdoor-loving brands, both believe wild spaces urgently need to be sustained and protected. With that in mind, the cobranded shoes are made with a more sustainable choice wherever possible. They include reclaimed scrap rubber, BLOOM® algae foam instead of petroleum, recycled plastic, and more.
Alongside the launch of the Agility Synthesis X Dogfish shoe, Merrell will be donating $10,000 to The Conservation Alliance, whose mission is to engage businesses to fund & partner with organizations to protect wild places for their habitat and recreation values. Merrell is a pinnacle member of The Conservation Alliance and to date, has provided more than $1 million in funding to assist their efforts.
“We’ve enjoyed building upon the shared beliefs of Merrell and Dogfish Head,” says Sue Rechner, President of Merrell. “We’re very proud that our partnership also provides support for The Conservation Alliance and reduces our impact through the use of recycled materials and sustainable processes.”
And here’s a video review of the shoe from GearJunkie.com
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.