Maui Brewing Refreshes its Da Hawai’i Life Lite Lager
Maui Brewing Co. partners with EPIC SWIM Maui on the new Da Hawai’i Life Lite Lager. This new lighter version of the previous recipe arrives with lower calories, lower ABV, and is now the official beer of the EPIC SWIM Maui expedition. As presenting partner, the companies are aligned on the epic project to raise global awareness around ocean health.
EPIC SWIM Maui is an official project of the United Nations Ocean Decade and will be the world’s first expeditionary swim around the island of Maui. The expedition and accompanying documentary film will feature the world’s best open water swimmers from six continents, as well as scientists, indigenous leaders and environmental champions all focused on improving the health of our oceans.
The event will take place this summer and include a celebration of the Hawaiian culture as it passes through the 12 Mokus (districts) with community gatherings at the beginning, middle, and end of what organizers anticipate will be a 12-18 day circumnavigation. Celebration sites will include the newest Maui Brewing Company restaurant located in the Outrigger Ka’anapali Beach Resort where everyone will have the opportunity to kick back and enjoy a locally crafted beer overlooking the world’s #1 beach.
“Maui Brewing Company is the perfect presenting partner for EPIC SWIM Maui,” notes EPIC SWIM’s founder Robby Seeger. “Their commitment to the community of Hawai’i and their understanding for ocean health aligns with our values of stewardship and our connection to the ocean. #SwimTogether represents our global efforts for united ocean solutions. Visit epicswimmaui.com for more information and how to get involved.”
The new recipe for Da Hawai’i Life Lite Lager offers a lower ABV at just 4.2% and 15 IBUs with only 110 calories per 12 ounce serving. The pale gold dry hopped American light Lager is brewed with Citra Cryo hops offering a clean citrus flavor with light malt character and aromas of citrus and hops.
“This is the perfect thirst-quenching beverage for on, in, or around the water”, per Garrett Marrero, Co-Founder and CEO of Maui Brewing Co.
Da Hawai’i Life Lite Lager will be available in a new 15-pack carton for the price of a 12-pack, as well 6-pack cartons for to-go purchases. The beer will also be available on draft at all Maui Brewing Company restaurants on Maui and Oahu, and in markets where independently-owned Maui Brewing Company craft beer can be found.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.