Seagram’s 7 Crown Partners With American Cornhole League As Official Whiskey Sponsor
As the American Cornhole League season kicked off last month, the organization has partnered with Seagram’s 7 Crown American Blended Whiskey as the league’s Official Whiskey Sponsor. This new partnership brings the number 1 selling American Blended Whiskey to the pro series this season.
This new partnership will bring Seagram’s 7 Crown across this season’s eight tournaments celebrating one of America’s fastest-growing sports. With an estimated 50 million people playing cornhole across 25 different countries, there’s no better time than now to join in on the action.
“Seagram’s 7 Crown will celebrate the meaningful connection that our country has with cornhole,” said Gustavo Salguero, Senior Brand Manager, Seagram’s 7 Crown. “Whether you’re enjoying a 7&7 or tossing a bean bag, we’re thrilled to join forces with the American Cornhole League, witnessing some incredible competition and seeing these pros become legends!”
While viewing some of the action, make sure to mix up a Seagram’s 7&7, the official cocktail of the American Cornhole League. All season long, the brand will be cheering on players to victory with a drink in hand because whether you’re playing or watching, nothing pairs better with cornhole than the great taste of a Seagram’s 7&7.
“Seagram’s 7 Crown has a legacy of bringing people together and that’s exactly what we’re doing at the American Cornhole League,” said Stacey Moore, American Cornhole League Founder and Commissioner. “This partnership is bringing together two iconic game day classics – cornhole and a 7&7 – for the first time ever, and we cannot be more thrilled for what’s to come with this partnership.”
Seagram’s 7 is a carefully blended American whiskey aged in oak with a rich and casual history and makes for an easy cocktail, such as the classic Seagram’s 7&7.
Seagram’s 7&7
Ingredients:
- 1.5 oz. Seagram’s 7 Crown Blended Whiskey
- 5 oz. 7UP®
- Slice of lime
Directions:
1. Add Seagram’s 7 Crown Blended Whiskey and 7UP® soda to a highball glass with ice
2. Stir well
3. Garnish with lime slice
For more information, visit seagrams7.com and iplaycornhole.com.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.