Hop Breeding Company Announces Commercial Release of Krush™ HBC 586
A new hop that has been known during its development as HBC 586 is now officially available commercially as the newly named Krush™ HBC 586. For the past five+ years, the Hop Breeding Company, LLC (HBC) has been nurturing this experimental hop through many various test beers and countless hours of lab work. Now Krush is ready to take on the entire craft beer market to expand the hop options in new beer flavor profiles.
“Introducing a new hop variety to a wider craft market is always a thrill,” said Michael Ferguson, Director of Hop Breeding at John I. Haas. “Krush is incredibly versatile and has the immediate potential to inspire brewers with its robust citrus and tropical fruit profile. The hop has performed exceptionally well during years of rigorous trials, and I look forward to more brewers utilizing Krush in their recipes for years to come.”
Jason Perrault, CEO and breeder at Yakima Chief Ranches, echoed this enthusiasm. “Some hops you have to experience to understand. Krush is one of them. It delivers a big tropical and fruit punchiness without being overpowering. As a breeder, I consider this hop a rarity, and I think the response from beer drinkers will be overwhelmingly positive. About the commercial release, many of my brewing friends are simply saying ‘it’s about damn time!’”
Krush was created in 2007 using traditional breeding methods and HBC’s proprietary breeding stock. The new hop offers good storage stability, high yields, and robust resistance to pests and diseases, all of which are an important part of HBC’s commitment to sustainability. And the hop performs just as well in the brewhouse as in the field.
We have been noticing the use of HBC 586 experimental hop in beers from the Pacific Northwest over the past few years. Grains of Wrath has utilized these hops, as has Breakside Brewery. You can find these hops in Cowboys and Poets IPA, Breakside’s recent collaboration with Westbown & Down. Its a hop that is full of citrus and tropical fruit flavors that melds well with contemporary hop forward beers.
“Not every variety translates so clearly from raw hop aroma to finished beer, but Krush bursts with peach, mango, citrus, and tropical notes at harvest and adds a pop of these same flavors to every Krush beer I’ve tasted,” said Tiffany Pitra, Senior Sensory Manager at Yakima Chief Hops. “While it already has a loyal following, I hope the official release of Krush inspires even more beers built around this juicy hop!”
Krush joins an impressive portfolio of branded HBC hops, including Citra® HBC 394, Mosaic® 369, Sabro® HBC 438, and Talus® HBC 692.
For more information about Krush™ HBC 586 and to place orders, contact your John I. Haas or Yakima Chief Hops hop sales representative, or email info@hopbreeding.com. To learn more about the Hop Breeding Company, visit hopbreeding.com.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.